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An Application of Social Marketing to Juneau County Parenting Programs

This study explores applying social marketing strategies to improve parenting programs in Juneau County. It includes background, analysis, methods, results, discussion of impacts, and lessons learned from the project. By integrating social marketing tools, the aim is to address challenges and utilize opportunities to enhance parenting support. Acknowledgements to those who contributed to this MPH candidate project.

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An Application of Social Marketing to Juneau County Parenting Programs

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  1. An Application of Social Marketing to Juneau County Parenting Programs MPH Candidate 2009, David L. Lunney

  2. Acknowledgements • Barb Duerst, RN, MS (Associate Director MPH / Mentor) • Pat Remington (Associate Dean, MD, MPH) • Barb Theis, RN (Preceptor) • Family (Parents, Kendra, Ann Marie, Alex & Jack) • Colleagues and fellow students in MPH program • Juneau County Steering Committee

  3. Brief Outline • Background • Objectives / Analysis • Methods • Results • Discussion / Impacts • Lessons Learned

  4. Juneau County Background • 69th out of 73 in Health Outcomes • 67th out of 73 in Health Determinants

  5. Project Background WI Partnership Grant / Steering Committee Gap Analysis / ID Local Issues Interviews / Focus Groups / Key Informants Research /Evidence-based Literature Review Selection of Priorities Development of Social Marketing Tools

  6. Objective:Analysis of Strengths / Limitations • Parenting Program Opportunities • Parenting Program Challenges

  7. Methods • Evidence-based Parenting Programs • New vs. Upgrade • Evidence-based literature for Social Marketing

  8. Discussion / Impacts • Social Marketing Primer • Integration of Social Marketing • Easy to use reference created for application in their parenting programs

  9. Lessons Learned • Listen to the large group • Rich Dialogue • Balancing act / alarm clocks

  10. Questions?

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