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The 1964 U.S. Presidential Campaign: Mudslinging between Johnson and Goldwater

The 1964 presidential election was marked by intense mudslinging between Lyndon B. Johnson and Barry Goldwater. Johnson, the Democratic incumbent, launched a notorious advertisement known as “Daisy Girl,” depicting Goldwater as dangerously “trigger happy.” This campaign sought to instill fear in voters about the potential consequences of a Goldwater presidency. Accusations against Goldwater included claims of drug use, despite his struggles with alcoholism. In contrast, Johnson faced his own controversies. This election exemplified the extreme tactics used during political campaigns.

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The 1964 U.S. Presidential Campaign: Mudslinging between Johnson and Goldwater

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  1. Mudslinging in the U. S. (1964) Ryan Walker 8th Period

  2. TheCandidates Lyndon B. Johnson Barry Goldwater

  3. The Slinging Begins • The run for presidency was between Lyndon B. Johnson and Barry Goldwater. (Lyndon- Democrat ; Barry- Republican) • Things said about Goldwater: • An add went out on the television known as “Daisy “ or “Daisy Girl” The clip is saying that basically Goldwater is “trigger happy”. Johnsons point was to strike fear into people saying that if you do not vote for me this is the future….this is what Goldwater will do. • He was also said to be a drug user but was in fact an alcoholic and got treatment during that time. Things said about Johnson:

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