1 / 28

Online Marketing 101: How Psychology of Color Affects Branding

Color psychology is a fascinating facet of our behavior. In our effort to further understand and build on its importance of promoting brands online, we will discuss variously published researches on persuasion and color theory along with the foundations laid by Gregory Ciotti --Source: https://www.myoptimind.com/

lemzambrano
Télécharger la présentation

Online Marketing 101: How Psychology of Color Affects Branding

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Online Marketing 101: How Psychology of Color Affects Branding

  2. Color psychology can be used in persuading the consumers to buy.

  3. Controversial color associations is an obstacle.

  4. Bland visuals do not help the conversations between the brand and its target market.

  5. Brand visuals do not help the conversations between the brand and its target market.

  6. COLOR AND BRANDING Colors create a brand identity.

  7. COLOR AND BRANDING Brands perform best when its palette adhere to color hierarchy Base colors + accent colors + background colors Color coordination guide PALETTE

  8. COLOR AND BRANDING The color emotion guide classifies how consumers respond to colors used in the logo. The right color or color combination of the logo is critical particularly for new brands. When everyone's into blue, go purple.

  9. COLOR AND BRANDING Consumers associate colors with the brand personality.

  10. COLOR AND BRANDING Color appropriateness must be considered when picking colors for the brand. Case in point: No pink, glittery Harley Davidson riders!

  11. COLOR AND BRANDING Color preferences must be considered too

  12. COLOR AND BRANDING Color preferences are determined by: How an individual feels in any given situation How that individual wants to feel How that individual remembers specific experience

  13. COLOR AND BRANDING Color preferences vary by gender Men's favorite color is blue while brown is the least favorite

  14. COLOR AND BRANDING Color preferences vary by gender Women's favorite color is blue and purple while brown is the least favorite

  15. COLOR AND BRANDING Color preferences vary by gender Men prefer bright colors while women prefer soft colors

  16. COLOR AND BRANDING Color preferences vary by gender Men choose based on shades while women choose based on tints

  17. COLOR AND PURCHASING Color appropriateness affects individual choices

  18. COLOR AND PURCHASING Sensible use of colors contributes to product differentiation.

  19. COLOR AND PURCHASING Brand colors are also perceived as relevant and suitable. The consumers determines if the colors fit and decide to buy if they do.

  20. COLOR AND PURCHASING Brand colors create moods and feelings that directly relates to persuasion.

  21. COLOR AND PURCHASING About 90% of the respondents of a study make judgments about a product based on its color.

  22. COLOR AND PURCHASING About 90% of the respondents of a study make judgments about a product based on its color.

  23. COLOR AND PURCHASING Consumers react on point of purchase (POP) displays based on its dominant color. Displays with blue and green background colors attract the most attention Displays with white background color attract the least attention

  24. COLOR AND CONVERSION There is no best color for conversion ?

  25. COLOR AND CONVERSION There is no best color for conversion ?

  26. COLOR AND CONVERSION Consumers prefer a product with colors that perfectly blend

  27. COLOR AND CONVERSION Consumers will buy products with one to three colors due to small palette principle

  28. Source ResearchGate.net Discovery.com TheLogoCompany.net JoeHallock.com KISSmetrics.com S StudioPress.com Journals.SagePub.com EmeraldInsight.com UWLax.edu Springer.com JSTOR.org ScienceDirect.com

More Related