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The Bourne Identity

The Bourne Identity. Brand Management for Real Life. Graphic Design. Brand/identity. Credibility. Eight Rules. 1. Know Thyself. Who are you? What is your current situation? What are others’ perception of you?. 2. Beware TMI. Identify, don’t explain. 3. Capitalize on emotion.

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The Bourne Identity

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  1. The Bourne Identity Brand Management for Real Life

  2. Graphic Design

  3. Brand/identity

  4. Credibility

  5. Eight Rules

  6. 1. Know Thyself • Who are you? • What is your current situation? • What are others’ perception of you?

  7. 2. Beware TMI • Identify, don’t explain

  8. 3. Capitalize on emotion • How memories are formed • Shape and color • Historical context • Learned, cultural bias • Emotional response

  9. 4. Don’t be too obvious

  10. 5. Think long-term

  11. 6. The logo is king

  12. 7. Make it versatile • Print • Billboard • Web • Television • Animated

  13. 8. Target Audience • Potential Donors • Recipients

  14. How to manage your identity

  15. Use a style guide

  16. Use a style guide

  17. What’s in it

  18. What’s in it

  19. What’s in it

  20. What’s in it

  21. What’s in it

  22. What’s in it

  23. What’s in it

  24. What’s in it

  25. How to implement it • Get opinions up front • Present developmental stages to all relevant individuals • Explain rationale behind the design to those who will be using it • Provide identity elements in a central, well-known location • Ask CEO or department head to publicly endorse, explain and validate the style guide • Appoint a brand manager

  26. Questions?

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