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Promoting Your Website. an ACEware Webinar. Promoting Your Website. an ACEware Webinar With…. With Special Guest…. Daryl Clark. Chuck Havlicek. Lauri Thompson. Our discussion topics today. Selecting your URL A Dozen Specifics Keep it Strong How to know it’s working. www.aceware.com.
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Promoting Your Website an ACEware Webinar
Promoting Your Website an ACEware Webinar With… With Special Guest… Daryl Clark Chuck Havlicek Lauri Thompson
Our discussion topics today . . . • Selecting your URL • A Dozen Specifics • Keep it Strong • How to know it’s working www.aceware.com
Your URL • Does your URL make sense? • Is it intuitive and clean? • Keep it short • Easy to spell • Make it easy to remember • avoid q, z, x, c, p, hyphens and numbers • Do you have a program that would benefit from it’s own URL? • When printing your URL, remove the www • aceware.com www.aceware.com
Looking for available URL’s? godaddy.com 123cheapdomains.com Auction of Used ones: snapnames.com History: archive.org
Launching ACEweb is a great time to launcha better URL! Hint!
Put your URL on Everything! • Every (or every other) catalog page • Business cards • Fax cover sheets • Email Signatures • Answering Machine • Every piece of marketing • Door • Registration Confirmations • Badges & handouts www.aceware.com
Email your URL • Every firm in your database • Every customer (and non-customer) in database • All campus employees • Civic leaders (Chamber of Commerce) Use your Email Module ! ! ! www.aceware.com
Student Manager Email Merge Use the Cool.. SHOUPCLS() function…
Follow us to the new website! Send snazzy to existing customers
Press Release Free Press Release Service: prlog.org
Coupons & Discounts • Coupon in the catalog • Free registration to 100th customer • Offer discounts for web registrations • $10 off web registration with this newspaper ad www.aceware.com
Online • Pay-per-click • LocalAdLinks • Craig’s List • Local service review sites • Stumbleupon.com , Facebook, twitter • Teachstreet • In Georgia: Kudzu.com www.aceware.com
New Website! External signs! • Banner • Borrow campus digital sign www.aceware.com
Do it the old fashioned way . . . Have every staff member send 5 hand written notes. It’s personal, motivating and almost guaranteed to get results. www.aceware.com
Promotional Giveaways • Set up a booth at the mall • Sponsor a chamber event • Attend a local fair • Send to PTA meetings for distribution www.aceware.com www.aceware.com EVERYTHING.. ADD YOUR URL TO EVERYTHING…
OUR CUSTOMERS Spotlight Customers
OUR INSTRUCTORS Spotlight Instructors
Suggest that visitors bookmark the site Encourages return visits!
Use all your resources to improve your website & draw more visitors Add video of ongoing classes Short How-to Videos Presentation Pointers Flower Arranging
Does Anybody Care? Know if it’s working
Webinar Archives Search Engine Optmization with Daryl Clark www.aceware.com
Other Resources…. http://www.marketingsherpa.com/ http://www.marketingprofs.com/ http://www.internet-search-marketing.com/
Our next webinarStump the ChumpsWednesday, April 8 at 1:00 Central www.aceware.com
Join us for a regional meeting! May 5 & 6 Las Vegas, Nevada Report Writer Training – May 4 May 19 & 20 San Antonio, Texas ACEweb Training – May 21 & 22 www.aceware.com