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Promoting Your Business Education Program

Promoting Your Business Education Program. Kimberly Schultz Kirkwood Community College Cedar Rapids, IA. When Should I Begin?. Immediately! Use all opportunities, all year ‘round Promote often Don’t be a victim!. Mail a Postcard Home. Educate with Brochures Take your Students

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Promoting Your Business Education Program

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  1. Promoting Your Business Education Program Kimberly Schultz Kirkwood Community College Cedar Rapids, IA

  2. When Should I Begin? • Immediately! • Use all opportunities, all year ‘round • Promote often • Don’t be a victim!

  3. Mail a Postcard Home

  4. Educate with Brochures Take your Students Woo with Candy Recruit Middle School Students

  5. Hang Bulletin Board Posters

  6. Post Bulletin Board News

  7. Create a Hallway Monitor Slide Show

  8. Build Relationships • Form Academies • Offer Concurrent/Dual Credit • Serve as a Guest Speaker • AP Accounting—Coming Soon!

  9. DesignBusiness Academies • Redefine your program • Develop a model that fits your students, teachers, and community • Business education programs must meet the needs and expectations of YOUR students and community • What’s not academic about business?

  10. Include Academy Essential Features Rigor, Relevance, and Relationships • A small learning community within the larger high school • A curriculum that combines a career focus with meeting college entrance requirements • Partnerships with supporting employers, community members, and institutions of higher education

  11. Highlight Academy Facts • 15 Academies • 7 Directly Related to Business Business & Finance, Computer Programming, Culinary, Geospatial, Graphics, Software Specialist, Computer Networking • 2,710 Career Academy Students • Summer Workshop Training Opportunities • Scholarships

  12. Spotlight One of Your Academies • 60 freshmen in Career Choices/Computer Applications • 65 sophomores in Intro to Finance • 50 juniors Accounting I • 38 seniors in Accounting II and/or Entrepreneurship • Chartered the First Chapter of NBHS • Developed a comprehensive list of volunteer speakers, field trips, and internships sites • Developed dual enrollment opportunities with UAB

  13. Promote Your Students’ Successes • Clubs—FBLA/PBL, BPA, SIFE, DECA/DELTA • National Honor Society • Community Service Projects • Alumni

  14. Encourage Local, State, and National Officer Candidates

  15. Feature National Contest Winners

  16. “ Emphasize Student Endeavors • Everyday exposure • Become financially independent “Wow, you run this like a business.”

  17. Sponsor a National BusinessHonor Society Chapter • Any secondary school that has a business education program is eligible • Recognize your students for academic excellence • Raise the status of your program

  18. Celebrate National Honor Society Induction

  19. Promote Chapter ThroughYearbook Pictures

  20. Emphasize Community Service Endeavors

  21. Seek Alumni Counsel • Bulletin Board News • Contest Judges • Mentors

  22. Become Best Friends with the Local & School Newspaper Staffs • Submit Photos • Write News Articles

  23. The Birmingham News

  24. Cedar Rapids MileStones Section

  25. Connect Through Community Outreach • Advisory Boards • Teach Night Classes • Serve on Boards • Secretary’s Day

  26. Your Examples?Questions?

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