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Promoting Product Innovations MCPI

This presentation discusses the importance of market research in microfinance product development, emphasizing its role as a prerequisite for innovation. It advocates for microfinance institutions (MFIs) to conduct their own market research to better understand client needs and enhance product offerings. The session provides insights from the MCPI Microfinance Council of the Philippines, showcasing effective strategies and methodologies for market research tailored to microfinance. By fostering a research-oriented culture, MFIs can drive sustainable growth and improve service delivery to clients.

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Promoting Product Innovations MCPI

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    1. Promoting Product Innovations @ MCPI Microfinance Council of the Philippines, Inc. November 2008

    2. www.presentationhelper.co.uk 2 Market Research in Microfinance Market research – a basic prerequisite in product development Delivery of market research for microfinance training workshops Encouraging MFIs to do their own market research

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