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Alicia Dunams | www.AliciaDunams.com

Alicia Dunams | www.AliciaDunams.com

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Alicia Dunams | www.AliciaDunams.com

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  1. Bestseller In a Weekend Alicia Dunams | www.AliciaDunams.com

  2. my name is Alicia Dunams “I’ve created a 5 step process that shows business owners how to from idea to author in 4 hours or less so that they can establish credibility, get more exposure, attract more clients, and make more money.”

  3. This Weekend You’ll Discover, How to • WRITE • PUBLISH • MARKET • PROMOTE • MONITIZE

  4. Why Write a Business book?

  5. WHY ARE you HERE? • Establish Credibility • Secure Paid Speaking • Attract More Clients/Grow Database • Gain Expert Status in your industry/niche- • Generate Publicity/Exposure • Create Multiple Streams of Income • Create a product- “Back of the Room” • Scale your Business

  6. Your Book, Your Business, Your Expertise

  7. Normal BUSINESS OWNERS…

  8. The formula… Normal Business Owners + Writing a Book= Industry Expert Thought Leader Business Expert Celebrity Social Influencer

  9. Business Celebrities… ornormal Business Owners who wrote a book

  10. Who are you and WHY should I believe what you say?

  11. Introductions EXERCISE Hello, my name is ___________________. I help _________________ be/do/have _________________ and ________________.

  12. Let’s Write Your Bio

  13. Sample Bios Licensed clinical psychologist and certified childhood trauma specialist, Dr. Regalena ‘Reggie’ Melrose is the author of the ground-breaking books, You Can Heal Your Child (Bush Street Press, 2009) and Why Students Underachieve: What Parents and Educators Can Do about It (Rowman & Littlefield, 2006). Reggie is an international speaker and California State University professor. She maintains a successful private practice as a trauma healing specialist for children, adolescents, and adults. For more information, visit www.DrMelrose.com.

  14. Sample Bios Psychologist Dr. Shane Perrault is a Marriage and Relationship specialist with over 17 years of experience. He currently blogs for Psychology Today Magazine and BlackandMarriedwithKids.com, and appears as a marriage expert in "You Saved Me," the new film documentary about black marriages. A highly sought after speaker, Dr. Shane spoke at the 2009 Congressional Black Caucus during Congresswoman Norton's Forum, "Single Women, Unmarried Men: What has Happened to Marriage in the Black Community." He has also been interviewed on the nationally syndicated Bev Smith Show and Joe Madison's XM Radio Show, and has appeared in Essence Magazine, The Washington Times, The Washington Post, and Black Voices. To find out more about why Dr. Shane is the go-to person regarding African American relationships, visit http://www.AfricanAmericanMarriageCounseling.com.

  15. Sample Bios Licensed acupuncturist, herbalist, and professor of Chinese medicine, Jasmine Rose Oberste co-founded the non-profit project Chinese Herb Garden, which promotes the sustainable use of Asian medicinal flora and is sponsored by the Trust for Conservation Innovation. Her writings and photography of medicinal herbs have appeared in HerbalGram, Qi Journal and the California Journal of Oriental Medicine. Visit www.jasminerose.com for more information.

  16. 60 Second Questions EXERCISE 5 accomplishments you’ve reached in your business, industry, or area of expertise.

  17. 60 Second Questions EXERCISE What gives you the authority to write a book?

  18. 60 Second Questions EXERCISE How can your book add value to your specific industry or business?

  19. Let’s Write Your Bio EXERCISE

  20. “I turn business owners into best selling authors using my 5 step proven process.”

  21. Bestseller In A Weekend 5 Part Signature Process WRITE - 5 Steps to Go From Idea to Author in 4 Hours or Less PUBLISH - Explore the 5 Paths to Printing and Publishing Your Book MARKET - 4 Surefire Ways to Sell Your Book Plus, One That Will Make You a Bonifide Bestseller PROMOTE - 5 Ways to Leverage your book Build your Brand MONITIZE - 10 Ways to Make Money with your Book

  22. WRITE 5 Steps to Go From Idea to Author in 4 Hours or Less

  23. 1. Identify the topic of your book Define what your book is about What concept do you want to communicate? What message do you want to share?

  24. 60 Second Questions EXERCISE Identify your ideal clients. Who will read your book?

  25. 60 Second Questions EXERCISE Based on your expertise, 5 biggest accomplishments, and the value you would add to your industry, what will the topic of your book be?

  26. 60 Second Questions EXERCISE If you were in front of an audience of 100 of your ideal clients, what one idea would you present?

  27. 60 Second Questions EXERCISE What’s concept do you want to communicate? What message do you want to share.

  28. 2. Define 4 core concepts to support your book topic

  29. 60 Second Questions EXERCISE What are your core values and beliefs about this topic? Give four concepts.

  30. 3. Prepare your top 30 key points Craft questions (15) Cite case studies (5) Provide examples (3) Share success stories (3) Make sound arguments (4)

  31. 30 Minute Question EXERCISE Come up with 30 key points: questions, case studies, examples…

  32. 4. Answer, Expand and Clarify your Key Points You will be interviewed about the key points that you created

  33. 5. Transcribe Turn your words into writing Your audio interview will be transcribed into working document

  34. Bestseller In a Weekend Day 2 Alicia Dunams | www.AliciaDunams.com

  35. Bestseller In A Weekend 5 Part Signature Process WRITE - 5 Steps to Go From Idea to Author in 4 Hours or Less PUBLISH - Explore the 5 Paths to Printing and Publishing Your Book MARKET - 4 Surefire Ways to Sell Your Book Plus, One That Will Make You a Bonifide Bestseller PROMOTE - 5 Ways to Leverage your book Build your Brand MONITIZE - 10 Ways to Make Money with your Book

  36. 9 Qualities of a High-Impact Cover 1.        Photograph. 2.        Endorsement on the front or back cover. 3.         Your website address. 4.         The book's features and benefits 5.         Your name 6.         Short bio 7.         The ISBN/Barcode 8.         If you’re promoting a free offer, and you should be, someone should be able to see that offer immediately.  9.         Last, but definitely not least, your book cover should include your book’s title and subtitle.

  37. Your Book’s Title TITLE = NOUN SUBTITLE = VERB ___________ TEACHES THE /HOW _____________

  38. One Man’s Mission to Promote Peace . . . One School at a Time Three Cups of Tea: TITLE = NOUN SUBTITLE = VERB THREE CUPS OF TEA TEACHES ONE MAN’S MISSION TO PROMOTE PEACE – ONE SCHOOL AT A TIME.

  39. What do you think of this title? “ADHD: NOT ALL IT'S CRACKED DOWN TO BE”REPLACING ADHD MYTHS WITH PROVEN METHODS TO INCREASE YOUR EARNING POTENTIAL

  40. Title = FocusSubtitle = Unlocking the Secret Entrepreneurial Powers of ADHD FOCUS TEACHES HOW TO UNLOCK THE SECRET ENTREPRENEURIAL POWERS OF ADHD.

  41. Your Book’s Title EXERCISE Title = NounSubtitle = Verb ___________ teachesthe/how _________________

  42. I appreciate the time you take and your patience with me - I wouldn’t go to anyone else. I will recommend and promote you always with enthusiasm. – Kim Barnes

  43. Elevator Pitch >> Book Cover Three Cups of Tea teaches One Man’s Mission to Promote Peace - One School at a Time.

  44. 60 Second Questions EXERCISE The Book’s Elevator Pitch: _________________ teaches the/how _________________

  45. 3 Quick Ways to to Get Content for Book 1. Interviewing experts for content or people for case studies 2. Citing content from other sources. Includes quotes. 3. Have someone interview you. Record. Transcribe.

  46. V.O.T.A • V = Vision • O= Obstacles • T= Transformation • A = Action

  47. Dear Alicia, I feel it is all coming together and I can not thank you enough for making the process seem doable to me. I still have much to do to get this draft done, but it is coming along and I feel great! Yours, Heidi

  48. - Explore the 5 Paths to Publishing PUBLISH

  49. Publishing, Printing, Author Services 1. Traditional 2. Independent 3. Vanity/Author Services 4. Self-publishing Create your own publishing company 5. Alternative to publishing