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Enhancing Internet Banking Features for Competitive Differentiation in Asia Pacific

This report highlights the potential for differentiation among Asia Pacific regional banks through improved internet banking features. With national banks like National Australia Bank, Hang Seng Bank, and HSBC leading the way, we observe a strong performance in the banking sector, particularly in the Philippines, India, and Thailand. By focusing on transaction efficiency and administrative controls, banks can achieve competitive advantages. The analysis covers major banks including HDFC, DBS, and Maybank, providing insights on how they can innovate to meet changing customer expectations.

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Enhancing Internet Banking Features for Competitive Differentiation in Asia Pacific

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  1. …and differentiation can still be achieved by improving features … Internet Banking Strength of Asia Pacific Regional Banks 80% National Australia Bank Hang Seng Bank HSBC Philippines HDFC Bank HSBC DBS Bank ANZ Bank Siam Commercial Bank 60% China Merchants Bank ICICI Bank Bank of China UTI Bank UOB Bank Public Bank BPI Bank Bangkok Bank Krung Thai Bank UBP Bank Taishin Bank Kasikorn Bank 40% Transactional (%) Maybank Citibank Philippines Chinatrust Bank Kookmin Bank Banco De Oro 20% 0% 0% 20% 40% 60% 80% 100% Administrative(%) Control India Thailand Philippines Taiwan China Australia Korea Source: Asian Banker Research

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