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Watching the Watchers

This analysis explores the various facets of advertising across different media, focusing on explicit and subtle forms, including product placements. We pose essential questions about advertising's role in our daily lives, its targeting methods, and consumer awareness. The discussion delves into how different TV programs and films cater to specific audiences, the ethical concerns around data purchasing for targeted ads, and the effectiveness of unique advertising strategies like prank-vertising. By examining real examples, we encourage critical thinking about the influence of advertising in shaping consumer behavior.

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Watching the Watchers

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  1. Analyzing Explicit & Subtle Advertising in a Variety of Media Watching the Watchers

  2. Questions to Consider • 1. Where in your daily life do you experience advertising? • 2. Do different TV programs/movies target different audiences with advertising? • 3. Is it okay for companies to purchase your information (likes) then target you for advertising? • 4. What is the difference between explicit advertising & subtle (or product placement) advertising?

  3. Product Placement Examples • 5. How many product placements can you find in this video promo? • http://www.youtube.com/watch?v=EAtxSDL9uF0 • Shows product placement per movie • http://www.brandchannel.com/brandcameo_films.asp • What products were featured? • Who was using/showing the product? • Do you believe the target consumer for this product is someone in your demographic group? • How successful do you think this product placement might be in reaching the number of target consumers?

  4. Magazine Ads • What product or service is advertised? • How might you describe the lifestyle/personalities of the people associated with this product/service? • Do you believe the target consumer for this product is someone in your demographic group (age, sex, income level, education, etc) • Where might the ad or product placement appear in order to reach the maximum number of target consumers? • Is the ad explicit or subtle? • Interactive print ad

  5. Commercials • On average, children see 20,000 commercials a year (according to Action on Children’s TV) • 6. What do you think the impact of this would be? • On a regular 30 minute TV show… • How many ads do you see in one hour-long program? • What types of products are being advertised? • 7.What messages are being sent? • Commercials begin to saturate our lives; TV is dependent on advertising money

  6. Prank-vertising • 8. What is prank-vertising? • 9. Can you think of an examples? • 10. Is it more or less effective than traditional advertising? • http://www.youtube.com/watch?v=4ir5q6foPCM • http://www.youtube.com/watch?v=EDAEplTKvPY • http://www.youtube.com/watch?v=ZU9wlWnCnyQ

  7. Discussion Questions • What are the potential advantages of technologies that track consumer interest? • What are the potential dangers? • Why are entertainment & consumer culture intricately connected? • To what degree should consumers be aware when entertainment technologies infiltrate private space? • Are you generally aware of the advertising targeted to you on a daily basis?

  8. Discussion Questions Continued • To what degree do you seek out advertisings? • To what extent do you pay attention to, avoid or ignore ads targeted to you? • How do you think the more subtle forms of advertising might affect the decisions you make about products you choose?

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