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Why Text Messaging?

Relevance Your listeners are doing it! Immediacy Ubiquity Reach Out-of-home Off-air Near the point-of-purchase Inherently Viral Measurable. Why Text Messaging?. Title Sponsorships Keyword Auto-responders Targeted Text Blasts Sponsored On-Air SMS Polls

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Why Text Messaging?

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  1. Relevance • Your listeners are doing it! • Immediacy • Ubiquity • Reach • Out-of-home • Off-air • Near the point-of-purchase • Inherently Viral • Measurable Why Text Messaging?

  2. Title Sponsorships • Keyword Auto-responders • Targeted Text Blasts • Sponsored On-Air SMS Polls • Text-to-Win Sponsored Contests • Sponsored Birthday Wishes • Keyword Based Spot Tagging • Mobile Alerts / Subscription Lists Monetization Made Easy!

  3. Client Receives: • Exclusive Naming Rights • Mentions each time club is promoted on-air • Sponsorship of Opt-In Form • Text-coupon sent with each new registration • Station Receives: • - $_______ for 52-week sponsorship Title Sponsorship

  4. Client Receives: • Keyword lease and use within context of spot-buy • Campaign is measurable and creates “advertising on demand” • Can be used for lead-generation • Station Receives: • 15% - 20% premium on spot buy for mobile component, and/or: • Revenue from lease of keyword Radio = The Push. Mobile Keyword = The Pull. Keyword Auto-Responders

  5. Client Receives: • Targeted message/offer sent to the palm of a listener’s hand • Should be targeted by demographics, lifestyle, interests, etc. • Example: No Cover 2nite at LIQUID LOUNGE – Downtown – when u show this message! • Station Receives: • $_______ flat rate per campaign. Brand – in – hand! Targeted SMS Campaigns

  6. Client Receives: • Naming rights to station’s daily morning show poll, Top 5 at 9, etc. • An auto response message / coupon sent to each participant • Station Receives: • $_______ flat rate for monthly sponsorship. Thanks for your vote in Star99’s mobile poll brought to you by Netflix. 30-day trial at netflix.com, offer code Star99. Sponsored Polls

  7. Client Receives: • A “brand-in-hand” SMS message sent to every member of the station database • On-air mentions promoting benefits of station’s SMS birthday club • Friends and family accompanying the coupon holder Have a sweet birthday from Kiss-FM. Show this message with ID today for a free small cone at Sonic Drive-In, 314 Fairway Pkwy. • Station Receives: • $_______ flat rate for annual sponsorship. Sponsored Birthday Wish

  8. Client Receives: • On-air mentions promoting the contest and the sponsor’s advertising objective (new location, new product, sale, etc). • Ability to drive lead-generation • Station Receives: • $_______ flat rate for annual sponsorship. Thanks for your entry! Show this message for $25 off any spa service over $75–zenspa.com Valid in July only. 4 future offers, reply with keyword SPA Sponsored Contests

  9. Each Category Can Be Sponsored: • Breaking News Alerts • Green Tip of the Day • Daily Dining Deal • Weekend Club Alert • Outdoors • Ski Report • Beach Report • And Much More.. Sponsored Subscriptions

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