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Starting a Global e Biz in Pakistan : Opportunities & Challenges Altaf H. Khan

Explore the opportunities and challenges of starting a global e-business in Pakistan, from new product and technology development to raising capital and improving success rates.

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Starting a Global e Biz in Pakistan : Opportunities & Challenges Altaf H. Khan

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  1. Starting a Global eBizin Pakistan:Opportunities & ChallengesAltaf H. Khan

  2. Overview • Global eBusiness? • Based in Pakistan? • Selection process • New product, technology, business model development • Risk/rewards

  3. Overview • Global eBusiness? • Based in Pakistan? • Selection process • New product, technology, business model development • Risk/rewards • Originating the idea • Assembling a team • Writing the biz plan • Raising capital • Execution phase • Improving the odds • Wrap-up

  4. eBussiness? A business which leverages the Internet

  5. Global eBusiness? An eBusiness focusing on one or more of the following markets: • North America • Europe • Asia

  6. Based in Pakistan? • Emotional reason? • Sound business reasons? • HR quantity & cost • Infrastructure quality & cost

  7. Many Possibilities • Professional Training • IT-enabled, remote services • Custom software development • New technology, product, business model development

  8. Which Sector is Right for You?

  9. New Prod, Tech, Biz Model Dev • New Products • Video ICQ • Disruptive Technologies • Multimedia search engine • Novel Business Models • eTransaction enablement w/o credit cards

  10. Risks • Empirical evidence points towards low rate of success • You are developing something that will come to market 1-5 yrs down the road. During that time: • The targeted market may disappear • Someone may come up with the same product, first! • Your projections may be based on incorrect assumptions

  11. Rewards • Recognition among your peers • Immense wealth & fame

  12. The First Step? Originate an idea that is: • New, unique, novel • Addresses an unbounded market • Has a built-in barrier to entry

  13. The Next Step? Write the biz plan that includes: • Executive summary • Company description • Product/service • Market analysis • Competitive analysis • Execution of biz plan • Management team • Capital requirements • Financial analysis

  14. Contents of the Biz Plan Write the biz plan that includes: • Executive summary • Company description • Product/service • Market analysis • Competitive analysis • Execution of biz plan • Management team • Capital requirements • Financial analysis A concise summary of the entire business plan

  15. Contents of the Biz Plan Write the biz plan that includes: • Executive summary • Company description • Product/service • Market analysis • Competitive analysis • Execution of biz plan • Management team • Capital requirements • Financial analysis Background info about the company, including capital structure

  16. Contents of the Biz Plan Write the biz plan that includes: • Executive summary • Company description • Product/service • Market analysis • Competitive analysis • Execution of biz plan • Management team • Capital requirements • Financial analysis What will the company provide its customers? How will customers benefit from the company's product/ services compared to what they currently use/have?

  17. Contents of the Biz Plan Write the biz plan that includes: • Executive summary • Company description • Product/service • Market analysis • Competitive analysis • Execution of biz plan • Management team • Capital requirements • Financial analysis How many potential customers benefit from the company's product/ services compared to what they currently use/have? Growth rate? Marketing strategy?

  18. Contents of the Biz Plan Write the biz plan that includes: • Executive summary • Company description • Product/service • Market analysis • Competitive analysis • Execution of biz plan • Management team • Capital requirements • Financial analysis Who are the key competitors? In what areas are you stronger/weaker than them? Are there barriers to entry that can stop others enter the market?

  19. Contents of the Biz Plan Write the biz plan that includes: • Executive summary • Company description • Product/service • Market analysis • Competitive analysis • Execution of biz plan • Management team • Capital requirements • Financial analysis How will the business plan be implemented? Strategies? Timeline? Budget? Tactics? Alliances?

  20. Contents of the Biz Plan Write the biz plan that includes: • Executive summary • Company description • Product/service • Market analysis • Competitive analysis • Execution of biz plan • Management team • Capital requirements • Financial analysis Who are the people in the company? What experience, track record, expertise do they bring?

  21. Contents of the Biz Plan Write the biz plan that includes: • Executive summary • Company description • Product/service • Market analysis • Competitive analysis • Execution of biz plan • Management team • Capital requirements • Financial analysis How much does the company require to implement the plan? How does the company value itself to investors? Expected burn-rate?

  22. Contents of the Biz Plan Write the biz plan that includes: • Executive summary • Company description • Product/service • Market analysis • Competitive analysis • Execution of biz plan • Management team • Capital requirements • Financial analysis Financial projections, including cash-flow analysis

  23. Assembling the Team • Key characteristics to look for: • Do they share your vision, values? • Are they flexible about their roles? • Are they energetic, persistent? • Do they work with a sense of urgency?

  24. Assembling the Team • Key characteristics to look for: • Do they share your vision, values? • Are they flexible about their roles? • Are they energetic, persistent? • Do they work with a sense of urgency? • How to find them? • Through your network • Through the networks of your investors

  25. Raising Capital • Things to look for in investors: • Their track record • Their contacts • Their people

  26. Raising Capital • Things to look for in investors: • Their track record • Their contacts • Their people • They will bite if you have, • An innovative idea • A huge market • A reasonable execution strategy • A persistent, energetic, smart team

  27. Execution • Successful marketing is critical • Be business-driven, not technology-driven • Stay focused on your business objective • Be flexible; change your biz plan, if required • Create a high-energy organizational culture • Outsource non-core tasks • Actively seek value-adding partners & affiliates • Focus on the customer

  28. Summary • Originate a unique idea • Write a compelling business plan • Assemble a team • Raise capital • Execute

  29. Improving the Odds • Build an unfair advantage • Write a compelling marketing plan • Assemble a great team • Raise smart capital • Found value-adding partnerships/affiliations • Outsource non-core activities

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