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Crisis and Risk Communications

Crisis and Risk Communications. Session 4 Slide Deck. Slide 4-. Session Objectives. Discuss the Risk Communication Roles, Motivations, and Accuracy of Various Stakeholder Groups Describe Assumed, Implied, and Assigned Responsibilities of Communication Stakeholders. Slide 4-.

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Crisis and Risk Communications

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  1. Crisis and Risk Communications Session 4 Slide Deck Session 4 Slide 4-

  2. Session Objectives • Discuss the Risk Communication Roles, Motivations, and Accuracy of Various Stakeholder Groups • Describe Assumed, Implied, and Assigned Responsibilities of Communication Stakeholders Session 4 Slide 4-

  3. Government Risk Communication Role • Examples • Public Health Department • Forest Service / Parks and Recreation • Roads / Highways Department Session 4 Slide 4-

  4. Other Stakeholders • Individuals • Groups • Organizations • Private Sector • Nongovernmental Sector • Examples • Store • Private Utility • Parent-Teacher Association • Restaurant • Local media Session 4 Slide 4-

  5. Interpersonal Communication • Examples • Parents • Friends and neighbors • Cultural, religious, or ethnic networks Session 4 Slide 4-

  6. Motivators • Mandate • Assigned role or responsibility • Concern • Guilt • Profit or greed • Ideology • Audience engagement • Protection from Liability Session 4 Slide 4-

  7. Accuracy • Important because risk communication prescribes behavioral change from recipients • Risk communication messages are not always correct • Information may be difficult to assess based solely on the nature of the communicator Session 4 Slide 4-

  8. Historic Risk Communication • Stop, Drop, and Roll • Duck and Cover • Only You Can Prevent Forest Fires • Organization like: • American Red Cross • Girl and Boy Scouts of America Session 4 Slide 4-

  9. HSPD-8 • Established preparedness policy • Called for the development of a National Preparedness Goal • Stated that preparedness assistance would be provided to the states • Standardized the approach to national preparedness for the first time • Encouraged citizen preparedness Session 4 Slide 4-

  10. Plans Prescribing Communication • The National Response Framework • The National Incident Management System • The National Preparedness Guidelines • State and Local Planning Guide 101 • Local Emergency Operations Plans • Local Hazard Mitigation Plans • Community Risk Communication Strategies Session 4 Slide 4-

  11. GAO Report • FEMA had faced significant challenges measuring the performance of ongoing citizen preparedness efforts • FEMA relies on states to verify data for local Citizen Corps program units • FEMA is unable to control the distribution of the Ready Campaign messages or measure whether the messages are changing the behavior of individuals Session 4 Slide 4-

  12. PDD-8 • Focus on preparedness whose responsibility is shared by “all levels of government, the private and nonprofit sectors, and individual citizens” • National Preparedness Goal • National Preparedness System • To “help guide the domestic efforts of all levels of government, the private and nonprofit sectors, and the public to build and sustain the capabilities outlined in the national preparedness goal.” Session 4 Slide 4-

  13. Stakeholders in Doctrine • The Federal Government • State and Tribal Governments • Local Governments • The Private Sector • The Nongovernmental Sector • The Public Session 4 Slide 4-

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