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Fast and Smart: Optimizing E-Business Product Development

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This paper, presented at the AMA Annual Utility Marketing Research Conference in May 2001, discusses the challenges and lessons learned in optimizing e-business product development. Charles M. Plunkett and Michael Mabey share unique strategies and insights gained from real-world experiences, highlighting key methods to enhance efficiency and effectiveness in the digital marketplace. It serves as a valuable resource for marketers and product developers seeking to adapt to the evolving energy market landscape.

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Fast and Smart: Optimizing E-Business Product Development

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    1. Fast and Smart: Optimizing E-Business Product Development Charles M. Plunkett, Southern Company Michael Mabey, Energy Market Solutions AMA Annual Utility Marketing Research Conference, May 2001

    2. Optimizing E-Business Product Development Challenge What we did What we learned

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