Green IT in 2009: Balancing Responsibility, Accountability, and the EconomyGreenPages Technology Solutions Michael Healey, CTO
Goals for Presentation • Discuss state of Green IT • Introduce concepts of creating a Green IT Portfolio • Give some suggestions on Key Components • Talk about Implementation Process • Answer any questions
Green IT activity to date • Largely ROI driven • Heavy emphasis on power savings • Expanding focus on non-power related green issues
Green IT in 2009 • Economic Challenges • New Mandates & Requirements coming • E-Waste • Power Usage • Movement continues to grow • Green is no longer a nice ‘tag line’ • Organizations will be expected to deliver • Need to re-think your approach
Quick Check – Your Green Balance 92% understand issues with over 40% willing to drive personal behavior and possibly pay more
Quick Check – Company Green Balance Sustainable manufacturing opinion > 80% don’t check or won’t pay more
Understand your Internal Drivers of Green Leverage this outside support!
Create Green Technology Portfolio • Covers all the Green IT options • Balance • Energy Savings • Environmental impact • Cost reduction • Staff acceptance • Communications Impact • Customer / Vendor Acceptance • Mandates / Requirements Not just a Help Desk or IT discussion!
General Procurement • Easy to implement • Desktops • Printers • Monitors • Leverage EPEAT & Energy Star tools • Understand pricing / savings ratio • Quick savings can offset increases
General Procurement – calculate full cost Two Dell monitors with similar resolutions & features Payback > 10 years at 10.6c per kilowatt hour
Data Center Procurement • Not as easy • No standardized power ratings • No manufacturing benchmarks • Server Ratings just out • Storage Ratings just starting • Difficult to quantify results • Focus on usage of gear instead
Virtualization • Not really about green, but high impact for Green portfolio • Power savings • Reduction of legacy technology equipment • Smaller heating/cooling footprint
Virtualization & Green • Most organizations haven’t finished initial phases • Complete server virtualization • Realize full cost savings • Leverage savings as part of your Green Portfolio
End User Management • Tackle the bad habits • Screen savers • Printer usage • Power Saving Settings • Leverage the upper management buy-in • Biggest potential for savings
End User Management – Ammo for the fight • Screen savers • Don’t save screens • Don’t let machines sleep • Cost $84 - $100 per year in excess energy • Printer usage • Newer systems cost less for ink • Can control color via policies • Print management programs work (>50 printers) • Power Saving Settings • 80% of users modify or shut off • Best control for energy • Balance productivity vs power
E-Waste • What’s E-Waste? • The IT junk we throw away • 40% of all mercury in landfills, but 2% of volume • Major focus for new administration • Huge hidden cost • Only 30% have formal program • Major environmental impact • Every state is ramping up programs • What’s your program? • Does everyone the program?
Vendor Programs & Sustainable Manufacturing • Small but growing • Large Manufacturers • Government Agencies • Non-profits • Customers may require you comply with programs • Extends beyond IT • Impacts your IT purchases • Competitive Advantage for Government bids
Next Steps • Establish Baselines Spending • Power • Consumables • Material Disposal • Establish Environment Goal • Reduction of hazardous material • Improvement of e-waste management • Reduce paper consumption • Set Goals per category
Next Steps • Avoid Gimmicks • Carbon Foot printing • Heavy handed marketing • Consider joining programs • Feedback to EPA • Peer review programs • Insight into timelines • Be ready for new rules
Thank you • Full research report and analysis • http://greenit.informationweek.com/ • Copies from HDI chapter • Additional Questions? • email@example.com