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1. Title Presenter |December 2011

3. 1 Billion of all local searches are from a mobile Smart Phones in use globally 2014 86% of mobile internet users use their device while watching television is the year that mobile internet usage will overtake desktop internet usage 50% 200M Usage mobile YouTube views occur every day http://cache.gawkerassets.com/assets/images/4/2010/03/090903-is-mobile.png; http://www.orangesoda.com/blog/wp-content/thumbnails/2410.png; http://searchengineland.com/the-united-state-of-social-mobile-marketing-63511; http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf; http://www.psfk.com/2011/01/tv-goes-hand-in-hand-with-the-mobile-internet-infographic.html Smart Phones http://www.comscore.com/Press_Events/Press_Releases/2011/2/comScore_Releases_Inaugural_Report_The_2010_Mobile_Year_in_Review;;

4. Mobile Tagging U.S Consumer Awareness Have used Likely to Use(extremely/very likely) 22% To find out more about an offer or product information To go directly to an online news article To scan for a coupon from a newspaper, poster, or magazine 21% To access a brand’s website from a print ad, billboard, or newspaper 18% 16% As a boarding pass for a flight on my Smartphone 11% Use my mobile phone to scan a QR code for a contest To receive a coupon on my mobile phone while in a store (by scanning the code on the shelf) To purchase a product I’m interested in To refill prescription drug orders Sources: Ipsos U.S. Online Omnibus May 2011, N=2029, Total U.S. 18+

5. 2D Barcode knowledge by gender and age group U.S. Consumer Awareness These days, people are on the move more than ever and mobile phones are the go-to gadget for staying in touch with friends & family. Many use their mobile phone to make informed purchase decisions. 51% of Americans are aware of or have seen QR or 2D codes. This number jumps to 71% among 18-34 year olds 48% 53% 49% Sources: Ipsos U.S. Online Omnibus May 2011, N=2029, Total U.S. 18+

6. Microsoft Tag is a marketing solution that uses multiple recognition technologies to connect the physical world to your mobile environment. Users scan a Tag barcode or QR Code with the camera on their Internet-enabled phone or Android users with NFC-enabled phones can also tap touchpoints and are linked to digital media such as: Web Content Videos Music Maps Social Network And More… Defined Microsoft Tag

7. Essentials Microsoft Tag Tag Scan Experience/Buy Measure Tag’s recognition technologies are used in advertising, signage, brochures, magazines, posters and anywhere that the online world can enrich an offline experience. Tag barcodes can be black and white, color or even customized to integrate with a creative concept or design. Our QR Codes build on the standard format but offer additional features that Microsoft Tag offers. And NFC can be easily added to your printed materials to make them interactive. Anyone download the free app to their current smartphone and start scanning! The Tag app is available for all of the top mobile platforms, including iOS, Android, Windows Phone and Blackberry. iPhone and Android phones can also scan QR Codes using our app and it allows you to tap your NFC-enabled Android device on NFC touchpoints to open mobile sites. After scanning the user can experience a relevant and dynamic interactive experience on their device. This experience can enrich, educate and even lead to a purchase. The Tag Manager comes with a suite of customizable reports, allowing organizations and brands to evaluate and learn from their Tag campaigns. We also offer a free Scan Data API to import scanning data from all our recognition technologies into your existing reporting systems. Data from our API can also be viewed through the Microsoft Tag Dashboard, an Excel add-in that displays standard reports of your scan data.

8. Seize the moment – Capture customers immediately Stretch your dollar – Tag is free to use, including creation of any of our recognition technologies and accessing reporting Measurement – Our free analytics let you measure the success of your campaign engagement and respond on the fly Customization – Tag barcodes can look like your brand and blend into your materials beautifully Flexible content – All of Tag’s recognition technologies can be updated in the moment without impacting the code or touchpoint allowing you to respond to customer behavior immediately Benefits

9. Momentum Microsoft Tag • 390% • Increase in the number of scans from October 2010–October 2011 • 100,000+ • Active Tag accountslinking to interactivedigital experiences • 187 Million+ • Magazine issues have featured Tags since 2010 • 576,000 • Scans in a single magazine issue (Allure)

10. Customers Microsoft Tag AAA · Acura · Adidas · Air Force · Allure Magazine · Amway · Atomic · Bayliner· Body Glove · Callaway · Campbell’s · Canon · City Of Turin · Conde Nast Traveler · Crutchfield Electronics · Dell Computers · Details · Digiturk · Dodge · Dominos · Dr. Pepper · Edwin Watts Golf · Entertainment Weekly · Footjoy · Ford · Fox Entertainment · Genentech · General Mills · Get Married Magazine · Glamour · Golf Digest · Goodyear · Hardees · Herbal Essences · Honda · Hurriyet · JCPenney· Jessica Simpson · Jones Apparel · Kellogg · Koa · Kraft · Ladies Home Journal · Lionsgate · Lotte · Lowe’s · Lucky Magazine · Mastercraft · Mazda · Mitchell Guitars · Mountain Dew · Mr. Coffee · NBC Universal · Novo Nordisk · O’Brien · Paramount · People Magazine · Pepsi · Petsmart · Procter & Gamble · Pagine Si · Porsche · Publix · Purina · Razor · Remax · Remedy Entertainment · Scuba Diving Magazine · Self Magazine · Seventeen · Simmons · Sports Illustrated· Sprint · Starz Media · Summit Entertainment · Sun Life · Sutter Home · Toronto Star · Traditional Home · Transworld Surf Magazine · TV Guide · USA Today · Windermere · Woman’s Day

11. Tag barcode Examples Microsoft Tag 11

12. QR Code Examples Microsoft Tag 12

13. NFC Examples Microsoft Tag 13

14. Allure Magazine utilized Tags in 2010 and 2011 to increase engagement with readers for its annual giveaway in partnership with brands 2011 Results: 576,000 scans - believed to be the top 2D barcode campaign to date 30% more entries than the 2010 giveaway 2010 Results: Mobile participants 2.5x as active as other contestants 34% of mobile entrants opted to receive email updates and Allure information Allure Tag Case Study

15. Publishing Microsoft Tag 8 of 10 major magazines using barcodes use Microsoft Tag

16. “Tag delivers an intuitive element for products that need extra communication. The technology improves our customers' shopping experience, allowing them to go from 0-60 a lot quicker, which benefits our brands in terms of ‘closing the deal’ in the most efficient manner.” – Lenna Conley JCS Global Brand Development Crock Pot Tag Case Study FPO

17. For the launch of Microsoft Office 2010, the software’s advertising team used Microsoft Tag in its advertising and product packaging to link potential buyers to a mobile site Customers learned about new product features through videos and tutorials, downloaded templates, and registered for a trial version Microsoft adapted the Tag for each publication and ad type to track popularity of the messaging by publication Microsoft Office Tag Case Study FPO

18. Microsoft Tag |Tag Types QR NFC B&W Color Custom

19. Importance when seeing a QR/2D barcode (most important/2nd most important) 2D Barcodes U.S. Consumer Awareness Clear instructions on what to do 61% Trustworthiness of barcode app 48% Availability of barcode app 46% How quickly barcode app works 35% 16% Interesting mobile experience 10% of Americans use QR/2D codes at least once a month – this number increases to 23% amongst 18-34’s. Sources: Ipsos U.S. Online Omnibus May 2011, N=2029, Total U.S. 18+

20. Microsoft Tag |Get Tagging Next steps: Thanks..