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The Big Talker FM

The Big Talker FM. Bryce Clark Amy Graham Adam Wade. Talk 103.9 & 106.3 WLTT. Affiliated with Fox News Owned by Sea-Comm Media, Inc. Sea-Comm Media owns and operates 93.7 / 103.7 The Bone 103.9 and 106.3 The Big Talker FM 106.7 The PENGUIN. Station Identification. Format.

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The Big Talker FM

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  1. The Big Talker FM Bryce Clark Amy Graham Adam Wade Talk 103.9 & 106.3 WLTT

  2. Affiliated with Fox News Owned by Sea-Comm Media, Inc. Sea-Comm Media owns and operates 93.7 / 103.7 The Bone 103.9 and 106.3 The Big Talker FM 106.7 The PENGUIN Station Identification

  3. Format • Format: Talk • Wilmington’s only Talk FM station! • Target Audience: Adult ages 30+

  4. Vibe • Conversational • Political • Current events • Informational

  5. Website • www.The BIG TALKER FM.com

  6. Shows The Morning Line with Marty & Dick Doug Stephan Morning Show Retirement Environment Town Hall Sunday Night Bible Forum Dr. Daniel Show Clark Howard Show Sean Hannity Show

  7. Morning Drive Hour(Expressed in minutes)

  8. Morning Drive Hour Facts • Morning Line with Marty & Dick • Local show • Number of Callers: 6 • Number of Contest: 2 • Bias: none represented • Topics Discussed: • Politics in New Hanover County, Surrounding areas, and NC • News • Immigration

  9. Mid-day Hour(Expressed in Minutes)

  10. Mid-day Hour Facts • Clark Howard Show • Nationally syndicated show • Number of callers: 4 • Number of contest: 0 • Bias: none represented • Topics: • Money, Debt • Clark Smart Parents, Clark Smart Kids • Reaffirmation Agreement--credit • Internet/Technology

  11. Drive Time Hour(Expressed in Minutes)

  12. Sean Hannity Show Nationally syndicated show Number of Callers: 7 Number of contest: 0 Bias: Republican & Religious Topics Immigration Alec Baldwin American Workers Ted Turner Values Liberals Power News Drive Time Hour Facts

  13. Dr. Daniel Show Local show Number of Callers: 3 Number of Contest: 0 Bias: Slightly Religious Topics Bird Flu vaccine Cough Suppression Back/Shoulder Spasms Caffeine Rectal Exams Alcohol Mental Illness Drive Time Facts Continued

  14. National News: 9.5 Local News: 12 National Shows: 2 Local Shows: 2 Ads: 37.5 DJ Banter: 33 Discussion with Callers: 49 Self Promotion: 16 Other Promotion: 3 Weather: 3 Traffic: 6.5 Sports: .5 Number of Callers: 20 Number of Contests: 2 Totals(Expressed in Minutes)

  15. Analysis • Expectations • More diverse topics • Larger demographic appeal • More creativity • Reality • Shows appeal to same aged demographic • Some shows are specific to beliefs • Other shows more listener based

  16. Comparison of Day-parts • In the morning drive there is more: • Local news • Traffic • Contest only announced in the am • Discussion with callers • More callers in the drive time • More bias found in the drive time

  17. Recommendations • More creativity with discussion topics • More contest to draw more demographics--increase appeal • More national and international news • Shows that relate to younger audiences • More diversity in local advertisements

  18. Local advertisement for The Big Talker Wilmington, NC -- Market Street

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