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Enhancing Product Innovation with Lead Consumers Feedback Panel

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Establish a validation panel of lead consumers for idea generation in product, packaging, communication, and promotion strategies targeting the 25+ age group. Evaluate the efficacy of the lead consumers feedback panel alongside customer feedback for idea validation. Benefit from global experiences of lead consumer panels in enhancing innovation processes.

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Enhancing Product Innovation with Lead Consumers Feedback Panel

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  1. LEAD CONSUMERSFEEDBACK * Definition of lead consumers’ group – advanced target (out of HT users) – naturalness perc. target, etc. * Set up the panel for validation to ideas generation ↓ –product –packaging –communication –promotion (which are relevant for 25+) –value perception (pricing) * Assess effectiveness of lead consumers panel * Considering CUSTOMER PANELvalidation of ideas, etc. * Using international experience (of those who are using lead consumers panel)

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