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Podcasting Essentials: What, Why, and How for Law Firms

This session explores the fundamentals of podcasting, focusing on the legal industry. Featuring Tony Hartsfield, Senior Analyst at Bryan Cave LLP, attendees will learn what podcasts are, why they matter, and how to create effective content. With a significant rise in podcast popularity, particularly among law firm clients, discover how podcasts can showcase expertise, build client loyalty, and drive website traffic. Gain insights into content planning, technical requirements, and best practices to ensure your podcast can successfully engage and grow your audience.

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Podcasting Essentials: What, Why, and How for Law Firms

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Presentation Transcript

  1. Podcasting: What, Why, and How? Encore Session December 11, 2009

  2. Tony Hartsfield • Senior Analyst, Learning Systems – Bryan Cave LLP • User Support Peer Group Steering Committee – ILTA

  3. Agenda • What is Podcasting • Why Podcast • Basic Rules • Deciding on Content • Technical Talk • Resources

  4. What is a Podcast? • Podcasting in plain english • Podcast popularity • In 2008 - 6.5 million Americans – one or more podcasts per week • By 2012 – estimate is 25 million • Law firm clients are heavy consumers of digital media • Get your lawyers on board

  5. Why Podcast? • Influence your industry and clients • Showcase expertise • Build loyal following • Be a trusted advisor • Increase website traffic • Generate leads

  6. Basic rules for good podcasts • Keep your audience in mind • Be clear on your objectives • Decide on a format • Monologue • Interview (most popular) • Magazine show • Tutorial • Marketing/Promotional

  7. Determine Length and Frequency • About 10 minutes is good • Short and simple • Repeat key points several times • Start and end strong • Prepare for the interview • Write questions in advance • Research your subject • Keep listener in mind

  8. Asking Good Questions • What’s the biggest lesson you’ve learned about X? • What’s your key piece of advice on X? • How would you explain X to a newcomer? • What keeps you interested in X?

  9. Prepare to record • Decide on environment • Be careful about noise levels • Use good lighting in vodcasts • Time to record • Start with an easy opening • Stop and redirect when needed • Don’t be afraid to do another take

  10. What to Podcast – Content is King! • Articles • Seminars • Speeches • Client memoranda • Alerts

  11. Tech Talk & Resources • Record a conference call • No speaker or wireless phones • Use recording software with a (good) USB microphone • Plantronics DSP ($40) • Use a (good) handheld recorder • Edirol R-09 Recorder ($299) • Zoom H2 Recorder ($149) • Sony/Panasonic (mid-high end ones)

  12. Tech Talk & Resources • File type – mp3 preferred • Higher quality recording (can be compressed afterward) • Sample rates (kbps and kHz) • Kbps (as close to 64 as possible) • kHz (as close to 44.1 as possible) • Not the default setting on most devices • Mono (file size) • SWF, FLV, or MP4 video • 800 x 600 max

  13. Tech Talk & Resources • PodProducer.net – freeware for recording and tagging casts • Skype.com + PowerGramo.com • Podholes.com – blog with casts on … podcasting • how-to-podcast-tutorial.com • PodcastAlley.com

  14. Tech Talk & Resources • PodcastingNews.com • DennisKennedy.com – legal blog that often addresses podcasting • Maiseweb.com • eLearningGuild.com

  15. Tech Talk & Resources • Talk to your resident geek about the tech stuff • You focus on content • Content should be your focus • Focus – You - Content

  16. Podcasting: What, Why, and How?Questions & Answers Char LeMaire – clemaire@travelingcoaches.com Tony Hartsfield – tlhartsfield@bryancave.com

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