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Jetsetter.com: Exclusive Travel Community for Adventure and Luxury Getaways

Dive into the world of Jetsetter.com, a "members only" travel community offering adventure and luxury getaways. Discover flash sales on limited time offers for your dream vacations. Learn more from Prof. Tim J. Dowding in OPIM 5894-M20 Principles of Web Design & Evaluation.

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Jetsetter.com: Exclusive Travel Community for Adventure and Luxury Getaways

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  1. JETSETTER.COM

    Prof. Tim. J. Dowding By Samuel Tenenbaum OPIM 5894- M20 Principles of Web Design & Evaluation
  2. JETSETTER OVERVIEW
  3. JETSETTER OVERVIEW “Members only” travel community Adventure and luxury getaways Flash Sale Limited time sales (Flash Sales)
  4. JETSETTER OVERVIEW Exclusive Home Rentals Jetsetter Exclusive Sales Ongoing Sales Flash Sale Personal Travel Planning Jetsetter Personal Travel Planning $150 deposit includes up to three hours of consulting and planning with a Travel Expert, and unlimited time with a booking specialist.
  5. JETSETTER OVERVIEW HOMEPAGE
  6. JETSETTER OVERVIEW DESTINATIONS
  7. JETSETTER OVERVIEW FLASH SALES
  8. TARGET AUDIENCES
  9. TARGET AUDIENCES Young and Adventurous Luxury Seekers Savvy & Suave Savers
  10. TARGET AUDIENCES YOUNG & ADVENTUROUS
  11. TARGET AUDIENCES LUXURY SEEKERS
  12. TARGET AUDIENCES SAVVY & SUAVE SAVERS
  13. COMPETITIVE ANALYSIS
  14. COMPETITIVE ANALYSIS LUXURYLINK.COM
  15. COMPETITIVEANALYSIS – LUXURYLINK.COM HOMEPAGE
  16. COMPETITIVEANALYSIS – LUXURYLINK.COM AUCTIONS
  17. COMPETITIVE ANALYSIS SNIQUEAWAY.COM
  18. COMPETITIVEANALYSIS – SNIQUEAWAY.COM HOMEPAGE
  19. COMPETITIVEANALYSIS – SNIQUEAWAY.COM LIMITED TIME SALES
  20. COMPETITIVEANALYSIS – SNIQUEAWAY.COM LIMITED TIME SALES
  21. COMPETITIVEANALYSIS - SUMMARY
  22. EXPERT ANALYSIS
  23. HEURISTICS – JETSETTER.COM
  24. HEURISTICS – LUXURYLINK.COM LUXURYLINK
  25. HEURISTICS – SNIQUEAWAY.COM SNIQUEAWAY
  26. CHECKLISTS JETSETTER.COM Site content is clear, layout consistent Space used efficiently with site goals in mind Task bar efficient Filter features need improving LUXURYLINK.COM Clear not concise Visual appeal Information overload Understanding of format Help page works, not concise SNIQUEAWAY.COM Clean look Information clear Informs visitors about ongoing sales Navigation bar priorities?
  27. DATA COLLECTION
  28. DATA COLLECTION 4 users tested Watched testers, 2 recorded on iPhone took notes on 2 2 in 25-39 age group 2 in 40-60 age group
  29. TASK BASED SCENARIO TESTING AND RESULTS
  30. USER TASKS Users were assigned to complete 5 tasks: FIND: All available hotels in Bahamas FIND:A FLA vacation home from 2/5-2/12 under $10K LOCATE: A NYC hotel for the night of 1/28 that’s handicapped accessible TRY AND BOOK: A ski resort 2/16-2/19 DISCOVER: Who the owner of JETSETTER.com is
  31. CONDITIONS FOR SUCCESS There were 5 conditions for success: FIND: Bahamas hotels, filtering out homes LEARN: Success is not possible in the price range assigned LOCATE: A NYC hotel for the night of 1/28 that’s handicapped accessible LOCATE: A room at any ski resort from 2/16-2/19 FIND: That JETSETTER.com is part of Gilt Groupe on the FAQ page
  32. USERTASKS – HOTEL IN BAHAMAS
  33. USERTASKS – HOME UNDER $10K IN FLA
  34. USERTASKS – HANDICAPPED ACCESIBLE NYC
  35. USERTASKS – SKI RESORT IN FEBRUARY
  36. USERTASKS – FIND OWNER OF JETSETTER
  37. PROCEDURES FOR DATA ANALYSIS QUALITATIVE(small sample) Review of RECORDED WEBSITE TESTS
  38. RESULTS OF DATA ANALYSIS Users experience similar problems FIND: All available hotels in Bahamas Users took advantage of the search box feature FIND:A FLA vacation home from 2/5-2/12 under $10K Participants used either search box feature or “Homes” tab LOCATE: A NYC hotel for the night of 1/28 that’s handicapped accessible Users tried to employ the “amenities” feature, but were unsuccessful and discovered “Handicapped Accessible” is not an available search option TRY AND BOOK: A ski resort 2/16-2/19 Participants used either search box feature or “Ski Section” (Destinations tab) DISCOVER: Who the owner of JETSETTER.com is Participants sought the answer by visiting the “Contact Us” page and/or “FAQ” page and after great difficulty, users discovered JETSETTER.com is part of the GILT group
  39. TAKEAWAYS FROM RESULTS Highly user friendly, MULTIPLE WAYS OF SEARCHING utilized FILTERS need improvement Unclear meaning of LINKSon top OWNER of site not clear
  40. RECOMMENDED CHANGES* Add more SEARCHABLE AMENITIES Improve FILTER FEATURE Further develop the ABOUT US page Add suggestions to received ERROR MESSAGES *Note: Implementing recommended changes is dependent on compatibility with current site capabilities
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