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Good Direction Sign Co.

Good Direction Sign Co. President David Mazar Vice President Melinda Kitchen Marketing Kyle Luster Accounting Cory Bloodgood Finance Shannon Dawson Service Manager Kyle Anderson. Product Decision. Quality Unique No Competition No Shipping Survey. Product Design. Target Market.

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Good Direction Sign Co.

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  1. Good Direction Sign Co. President David Mazar Vice President Melinda Kitchen Marketing Kyle Luster Accounting Cory Bloodgood Finance Shannon Dawson Service Manager Kyle Anderson

  2. Product Decision • Quality • Unique • No Competition • No Shipping • Survey

  3. Product Design

  4. Target Market • UCM Faculty • Students • Alumni • Warrensburg Community • Family Members

  5. Strategies • Fliers • Posters • Newspaper (Local and Muleskinner) • Radio • The Web • Word of Mouth

  6. Youth Improvement Run • Clothing Drive • Fliers • Posters • www.gdsignco.com • T-shirts and Sponsors

  7. Loan info • We are asking for a $5,000 loan, although our cost of purchasing the product will be $6,500. We plan on making separate orders with our supplier and setting up a payment plan.

  8. Ratios • Break-even point: $7,308.35/14.85= 492.1 493 • 42 units already presold • Payback of Loan: $5,000/5,000= 1 month • Profitability Index: $8,110.80 /6,500= 1.25 • Costs/Benefits Ratio: $15,569.15/7,458.35= 2.09 • Debt to Service Coverage Ratio: $8,110.80/5,112.50= 1.59

  9. Service/Charity • Big Brothers Big Sisters of Johnson County • Fundraisers • Service events

  10. Goals • To raise $13,000 for BBBS • Loan request for $5,000

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