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Community-Focused Fundraising Initiative by Good Direction Sign Co.

Good Direction Sign Co. is led by President David Mazar and a dedicated team, including VP Melinda Kitchen. We're committed to supporting the Warrensburg community through a clothing drive and fundraising for Big Brothers Big Sisters of Johnson County. We plan to raise $13,000 with a loan request of $5,000 to help cover product costs. Our unique quality products, including T-shirts, will be marketed to UCM faculty, students, alumni, and local families using various strategies such as flyers, local newspapers, and word of mouth.

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Community-Focused Fundraising Initiative by Good Direction Sign Co.

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  1. Good Direction Sign Co. President David Mazar Vice President Melinda Kitchen Marketing Kyle Luster Accounting Cory Bloodgood Finance Shannon Dawson Service Manager Kyle Anderson

  2. Product Decision • Quality • Unique • No Competition • No Shipping • Survey

  3. Product Design

  4. Target Market • UCM Faculty • Students • Alumni • Warrensburg Community • Family Members

  5. Strategies • Fliers • Posters • Newspaper (Local and Muleskinner) • Radio • The Web • Word of Mouth

  6. Youth Improvement Run • Clothing Drive • Fliers • Posters • www.gdsignco.com • T-shirts and Sponsors

  7. Loan info • We are asking for a $5,000 loan, although our cost of purchasing the product will be $6,500. We plan on making separate orders with our supplier and setting up a payment plan.

  8. Ratios • Break-even point: $7,308.35/14.85= 492.1 493 • 42 units already presold • Payback of Loan: $5,000/5,000= 1 month • Profitability Index: $8,110.80 /6,500= 1.25 • Costs/Benefits Ratio: $15,569.15/7,458.35= 2.09 • Debt to Service Coverage Ratio: $8,110.80/5,112.50= 1.59

  9. Service/Charity • Big Brothers Big Sisters of Johnson County • Fundraisers • Service events

  10. Goals • To raise $13,000 for BBBS • Loan request for $5,000

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