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Welcome to M&A Rewriting 101. For …. The main objective of rewriting is to prevent plagiarism and create original content. Search engines like Google implement a strict rule on the uniqueness of content.
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The main objective of rewriting is to prevent plagiarism and create original content. • Search engines like Google implement a strict rule on the uniqueness of content. • Websites that use copied content are D-listed, so when you do a search, these websites do not appear at all in the search results. Purpose of Rewriting
Your task is to rewrite the product description that appears on TigerDirect.com. • Keep in mind that the goal is to produce UNIQUE content . • You will need to make the content original, even if you are describing exactly the same item. What is your Task?
The best way to start is to know and understand what the product is for. • However, keep in mind that writing about it should preserve all the key information such as the specifications. • You will find the specs right below the product description.” When and Where to Start?
The Amazon rewrites are divided into three parts: • OPENING STATEMENT • PRODUCT DESCRIPTION • CLOSING STATEMENT NO BULLET POINTS! Amazon Style & Format
Example of full rewrite: Opening Statement Product Description Closing Statement
Opening Statement: All Amazon write-ups start with an opening statement. Each product page on the TigerDirect website starts with a long product title. You only need to copy (and paste) the short description found in the long product title and use it in your opening statement. Amazon Style & Format
Amazon Style & Format Example: • Long product title as it appears on the site: Logitech 910-001675 M310 Wireless Mouse - 2.4GHz, Plug-and-Forget Nano Receiver, Ambidextrous, Silver • The name used in the opening statement of the rewrite: Logitech Wireless Mouse “If the basics are all you need, you'll enjoy comfortable, reliable control of your computer with the Logitech Wireless Mouse.”
Long product title: Short description used in the opening statement:
Amazon Style & Format 2. PRODUCT DESCRIPTION It’s a description of the main attributes that will interest the buyer or reader. • Focus on the features of the product. • Highlight the main benefits that customers will receive from it. 3. Closing Statement • This should be the last sentence of the paragraph.
Introductory Paragraph Closing Statement
Important Note: Some products will have a long list of specifications while others will have less. You do not need to mention all of them. You just need to select 3 - 5 of the most interesting features and use them as your talking points.
Important Note: Your write-up does not have to be long. Your goal is to just make it look UNIQUE. But in the same way, make sure you do not cut your readers short in regards to the product information. *Remember, readers are customers trying to find out more about the product before they decide whether or not to buy it.
Tips and Reminders • WRITEin the format and style of Amazon.com.” • ADVERTISE the products without exaggerations. Convincereaders to buy the product by describing its highlighted/essentialmain features and benefits.” • Contents should be UNIQUE to avoid plagiarism.”
