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Understanding Online TV Viewing vs. Live TV: Insights from A18-49 CAB 2013 Study

Discover why viewers aged 18-49 choose to watch full-length TV shows online rather than live TV. Insights from a custom study shed light on the "catch up" trend and the appeal of on-demand viewing. Video Nation explores the convenience and flexibility of anytime, anywhere, anyplace viewing.

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Understanding Online TV Viewing vs. Live TV: Insights from A18-49 CAB 2013 Study

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  1. Online TV Viewing is Not a Replacement for Live TV; It’s Used for ‘Catch Up’ Reasons For Watching Full-Length TV Shows Online: A18-49 CAB 2013 Custom Study Video Nation: Anytime, Anywhere, Anyplace 866 Which of the following are reasons why you watch full-length television shows online?

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