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A captivating image combines several key elements that contribute to its overall effectiveness. Consider the I.M.P.A.C.T. criteria: Interesting – Does the image pop and stand out? Movement – Does the composition guide the eye effectively? Point of Focus – Is there a clear subject without distractions? Arrangement – Is the composition balanced and harmonious? Creativity – Does the image showcase unique viewpoints or dramatic effects? Technically Correct – Is the exposure accurate and in focus? Lastly, does it possess the WOW factor to grab attention? Master these aspects to enhance your photography skills. ###
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Interesting • Does the image pop? • Does it stand out? • Is it memorable?
Movement • Does your eye move through the composition? • Is the movement enhanced through the use of leading lines or perspective?
Point of Focus • What is the subject? • Does it have a clear and simple point of interest as the focal subject filling the frame? • Are there distractions, especially in the background, that take away from this point of interest?
Arrangement • Is the composition balanced? • Are the lines, shapes, colors, forms or textures selectively placed to achieve harmonious arrangement? • Is the image cropped to achieve the best result? • Are key elements "looking into" the image?
Creativity • Does the image have drama, beautiful lighting, that creative touch? • Is the point of interest dramatically placed away from the center of the image for dramatic effect? • Is the subject matter pictured in a unique way or is a common item shown from an interesting point-of-view? • Does the photo demonstrate originality?
TechnicallyCorrect • Is the image, or parts of the image, inappropriately out of focus? • Is it exposed properly, not too light or too dark? • Is depth of field considered/used? • Shutter speed varied or adjusted to be appropriate for the photo?
! The WOW Factor Is the photo able to grab the viewer’s attention and hold it? Are there any special effects, or extras? Has the photographer used light in interesting ways?