Company Profile Presentation prepared by Yan Jin
Describing a working day Company culture Company history Contents Vocabulary Business brief The internet
Learning Objectives • Understand some important definitions in company. • Some points to remember when making business introductions in English-speaking western countries. • Introduce yourself and others in business situation. • Receive your client in business situation. • Make a business card. • Describe career, working department and company (esp. company history, the development of the company and company culture) • Introduce your company, and make a PPT.
Vocabulary 1: Job titles accountant, manager, technician, engineer, cashier, director, telephone operator, receptionist, lawyer, sales assistant, personal assistant Vocabulary
Vocabulary • Vocabulary 2: Department • finance, marketing, production, human resources, payroll, public relations, research and development, sales, administration, advertising, customer services
Business brief: Some points to remember when making business introductions in English-speaking western countries The clients should be introduced first. Treat business cards with respect. Address people by their first name only if they indicate that they want you to. Introduce business people in order of professional rank. Stand up when introductions are made. Gender does not effect the order of introduction.
Describing a working day • Match the correct job titles 1. I’m Kevin. I have general responsibility for the entire company. I represent the company Finance Director in the financial community and the business world. 2.My name is Diane. I do the bookkeeping and the payroll Managing Director 3.I’m Bernard. I’m in charge of the people Accountant who sell our products. 4.I’m Gamal. I ‘m responsible for money planning. Sales Director
Describing a working day • Match the correct job titles 5.My name’s Leila. My job is to make sure that Human Resource the company is producing Manager what people want to buy. 6.My name’s Chris. My area of responsibility is Production Manager finding and testing our new product. 7.I’m Jenny. I’m responsible for recruitment Marketing Director and issues to do with staff welfare. 8.I’m Guy. I lead the team Research & Development which makes our products Manager
Describing a working day Reading • Scan the text to see if the following statements are true or false. • Donald Eisner • He comes from a rich family. • He can cook pancakes. • In the programme, he successfully cleans rooms up to his company’s required standards. • Alex Jennings • 4. He believes quality is important in his restaurants. • 5. He has good skills as a writer. • 6. He is making changes to the uniforms that staff wear.
Company Cultures • Company Cultures • Company culture is the distinctive personality of the organization. It determines how members act, how energetically they contribute to teamwork, problem solving, innovation, customer service, productivity, & quality. • As we matured from infancy to adulthood, it was our culture, in & outside of the home, that told us how to act. As human beings we are highly skilled at learning from social settings, recognizing almost immediately how we should behave. We know how to fit in, how to do what is needed.
Company Cultures Company Cultures • Company cultures, like any other culture, tell members how to behave — what to do & what not to do. The work culture is the stage or context for what people do, for all that happens. • A company with a well-developed culture, easily outperforms its competitors. • If you want to understand why people do what they do, look to the culture. Or said another way; if you want to understand a company's culture, look at what people do.
Company Cultures Starting up Look at the following tips for visiting a different country or doing business there. Use the words from the box to complete the tips. A date clothes hours book customs money cards food sport language • Find out about the most popular ________ in the country. • Always take __________ in US dollars. • Find out about the normal working _________. • Be careful how you write the _________. • Find out about the most important ___________ and festivals. • Learn how to speak a little of the local __________. sport money hours date customs language
Company Cultures Vocabulary Different companies have different cultures and ways of working. Complete these sentences with the words in brackets. A Dress (uniforms / casual Fridays / weekend clothes) 1.We don’t have to wear business suits at the end of the week. My company has a system of ______________. 2.In many banks, staff can’t wear what they like. They have to wear ____________. casualFridays uniforms Timekeeping ( flexible hours / part-time / shift work) 3. For two weeks each month, I work at night. I can’t sleep during the day. I hate _____________. 4.We have a ____________ system in our office. Some people work from 9 a.m. to 5 p.m.; others work from 10 a.m. to 6 p.m. shift work flexible hours
Company Cultures Vocabulary Different companies have different cultures and ways of working. Complete these sentences with the words in brackets. Time off (childcare / annual leave / public holiday) 5.I am so busy at the moment that I worked on New Year’s Day, which is a(n) ___________. 6.How many days ___________ do you get in your company? public holiday annual leave Reporting procedures ( written report / face-to-face / e-mail) face-to-face 7.We often speak on the phone but never __________. 8.He sends us a(n) __________ in the post each month. written report
Company Cultures Different companies have different cultures and ways of working. Complete these sentences with the words in brackets. Types of meeting ( informal / formal / social) informal 9.Our department starts everyday with a(n) ___________ meeting. It is very relaxed. 10.Companies have an Annual General Meeting (AGM) once a year. It is a very _________ meeting, with a lot of people. formal Names ( job title / first name / family names) 11.In some countries, the company culture is formal. Staff use ______________ when they speak to each other. 12.What’s your __________ now? Are you ‘Chief Executive’ ? family names job title
Company Cultures Would you like to work for an organization which has: • Uniforms? • Casual Fridays? • A lot of formal meetings? • Flexible hours? • Why ? Why not?
Case study • Work in groups of four. • 1. Introduce yourself to others. • 2. Make notes about others’ personal information. • 3. Introduce the people you know to others. • 4. Write a short e-mail about some people you met to your boss.
Sample dialogue: • Ivy: Hello, my name’s Ivy. Nice to meet you. • Susan: You, too. I’m Susan. I’m an accountant in ** company and I’m from America. What’s your job and where are you from? • Ivy: I’m a sales manager in *** company, and I’m from China. Let me introduce Linda to you. This is Linda, she work in **** company. • Linda: Hi, nice to meet you. • Susan: Nice to meet you, too. Where are you from? • Linda: I’m from Germany and my office is in Berlin. Here is my business card. • Susan: Oh, thank you. Here is mine. And Ivy, may I have your card? • Ivy: Of course. Here you are. Oh, is that the CEO of * company? • Linda: Yes. Haven’t you met him yet? I’ll introduce you to him. • John: Hi, Linda. Please to meet you here. • Linda: You too. Let me introduce Ivy and Susan to you. This is Ivy, a sales manager in *** company and this is Susan, an accountant in ** company. And Ivy, Susan, this is John, CEO of * company. • John: Nice to meet you. • ……
Company history Introduction Business cards
Business cards Company history
Questions Company history 1. How important are business cards to people? 2. What information can you get in the business cards?
Suggested answers Company history 1. Answers to Q1 • Help people communicate with others; build relations • Help people know you well; • Help people do business . 2. Answers to Q2 • Your name? • Your job / title /position? • Who do you work for? • Company address? • Your tel., fax, email, website,
Company history • Introduction: • Companies are involved in many activities, for example, buying, selling, marketing and production, in a range of different industries, such as information technology, telecommunications, film and car manufacture. Many well-known companies are multinationals, these are companies which operate in a number of countries. • Multinationals often have a complicated structure. There is usually a parent or holding company. This company owns other companies or parts of other companies. These other companies are called subsidiaries.
Company history Starting up A. Which of the these companies would you like to work for? Why? 1 a family owned company 2 a multinational company 3 your own company (be self-employed) B. Which business sectors would you like to work in? ◆ Telecommunications/Media ◆ Transport ◆ Vehicle manufacturing ◆ Engineering ◆ IT /Electronics ◆ Retailing ◆ Food and drink ◆ Construction ◆ Pharmaceutical ◆ Tourism ◆ Banking and finance ◆ Other
Describing companies Company history A. Complete the sentences with words and phrases from the box. Vocabulary: Describing company
Describing companies Company history • The amount of money a company receives from sales in a particular period is called its ____________ . • The money a company makes after taking away its cost is its ___________ . • A company which is more than 50% owned by a parent company is called ___________. • The employees in a particular country or business are called the _____________ . • The percentage of sales a company has in a particular market is its _____________ . • The main building or location of a large organisation is its _______________ . • The cost of a company’s shares is its ____________ . turnover profit subsidiary workforce marketshare headoffice shareprice
Describing companies Company history B. Complete the extract from a company report with appropriate words or phrases from the box in Exercise A.
Financial Performance I am pleased to say the company has continued its excellent performance. We are changing, growing and doing well at a difficult time for the industry. __________ was €57.2 million, an increase of 15% on last year, and __________ rose by 5% to €6.4 million. We are a highly competitive business. We have increased our ______________ to 20%. Consequently our ____________ has risen and is now at an all-time high of €9.6. Turnover profit marketshare shareprice
Financial Performance Increased production and strong demand have had a positive effect on our cash flow, so we are able to finance a number of new projects. We have successfully moved to our new ___________ in central London. We are now planning to start full production at the recently opened Spanish __________ in October. Finally, thanks once again to our loyal and dedicated ___________. Our employees will always be our most valuable asset. headoffice subsidiary workforce
Vocabulary: Describing company Peugeot French Drinkssupplier American Express Drugandchemicalmaker Benetton Italian Japanese Containershipoperator
Cisco Systems, Inc. It is a multinational corporation with more than 66,000 employees and annual revenue of US$39 billion as of 2008. Headquartered in San Jose, California, it designs and sells networking and communications technology and services under five brands, namely Cisco, Linksys, WebEx, IronPort, and Scientific Atlanta.
Peugeot Peugeot is a major French car brand, part of PSA Peugeot Citroën. It is the second largest automaker in Europe, behind Volkswagen. Peugeot's roots go back to pepper, salt and coffee mill manufacturing in 1842 and later bicycle manufacturing at the end of the 19th century. Its world headquarters are in Paris, Avenue de la Grande Armée, close to Porte Maillot and the Concorde Lafayette Hotel but the Peugeot company and family is originally from Sochaux, France. Peugeot retains a large manufacturing plant in Sochaux which is also home to the Peugeot Museum. The company also sponsors the Sochaux football club, founded in 1928 by a member of the Peugeot family: the club' s arms contain a lion logo similar to Peugeot‘s.
BacardiMartini Bacardi-Martini, Ltd. engages in bottling and distributing alcohol beverages. It also distributes liquors. The company is headquartered in Southampton, the United Kingdom. Bacardi-Martini, Ltd. operates as a subsidiary of Bacardi International Limited.
AmericanExpress American Express, sometimes known as “AmEx” or “Amex”, is a diversified global financial services company, headquartered in New York City. American Express makes money even if you do leave home without it. The company is one of the world's largest travel agencies, but it is equally as well known for its charge cards and revolving credit cards. And yes, the company still issues traveler's checks and publishes such magazines as Food & Wine and Travel & Leisure through its American Express Publishing unit. Its travel agency operations have more than 2,200 locations worldwide and its Travelers Cheque Group is the world’s largest issuer of traveler's checks (it also issues gift cards). But the company's charge and credit cards are its bread and butter; American Express has issued more than 86 million cards worldwide.
BayerAG Bayer AG is a German chemical and pharmaceutical company founded in Barmen, Germany in 1863. Today it is headquartered in Leverkusen, North Rhine-Westphalia, Germany. It is well-known for its original brand of aspirin. Bayer is currently the third largest pharmaceutical company in the world.
Benetton Benetton Group S.p.A. is a global clothing brand, based in Treviso, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton Group is listed in Milan and the Frankfurt. If Benetton had a theme song, it could be “We Are the World.” Italy‘s largest clothing maker, The Benetton Group pushes a global attitude in its ads while dressing customers in about 120 countries through some 5,500 franchised Benetton stores, department stores, and megastores. Benetton’s clothing -- primarily casual knitwear and sportswear for men, women, and children -- bears labels such as United Colors of Benetton (about 75% of sales) and Sisley.
Sony Sony Corporation is a multinational conglomerate corporation headquartered in Minato, Tokyo, Japan, and one of the world's largest media conglomerates with revenue of US$88.7 billion (as of 2008). Sony is one of the leading manufacturers of electronics, video, communications, video game consoles and information technology products for the consumer and professional markets. Its name is derived from Sonus, the Greek goddess of sound.
Maersk(马士基航运公司) The A. P. Moller-Maersk Group is an international business conglomerate more commonly known simply as Maersk. Maersk has activities in a variety of business sectors, primarily transportation (container shipping fleet) and energy (offshore oil exploration and transportation). It is the largest container ship operator and supply vessel operator in the world. Maersk is based in Copenhagen, Denmark, and has subsidiaries and offices in more than 130 countries worldwide. The group has around 110,000 employees. It stood as number 131 on the Fortune Global 500 list for 2008. Up from 138 in 2007. Maersk is the second largest company in Scandinavia by revenue.
Company history Reasons for success A. Bruno Tagliaferri is UK Sales Manager at Triumph, the British motorcycle manufacturer. Listen to the first part of the interview. What three reasons does he give for triumph’s success? Listening
Company history Reasons for success B. Complete this extract from the first part of the interview. We’ve focused on _____1 and also on the _____2 of our product. It’s taken a bit of time to build up _____3, but we’ve done well in the first nine years, and we are now a _____4 alternative ______5. Listening styling quality sales serious manufacturers
Company history C. Discuss these questions. 1. Which brands of motorcycle are most popular in your country? 2. What kinds of people buy motorcycles? 3. Should your government encourage people to use motorcycles in large cities? Listening
What clothing companies do you like? Why do you like them? • What are the most successful clothing companies in your country? Reading
C. Read this text about Zodiac, a highly successful clothing company, and complete the chart. The information is from its company website. Reading
Skills: Presenting your company Presenting your company A. Which of these suggestions do you agree with? To make an effective presentation, you should: • 1. find out as much as possible about your audience. • 2. introduce yourself (name, position, company) • 3. start with a joke. • 4. outline the structure of your talk. • 5. vary the tone of your voice. • 6. refer to your notes as often as possible. • 7. use clear visual aids • 8. summarize your main points.
Skills: Presenting your company B. Listen and complete the chart.
Tara Fashions • Good morning, everyone. Thanks for coming to my presentation. My name’s Marta Rodriguez. I’m Personnel Director of Tara Fashions. I’m going to talk to you today about our company. First, I’ll give you some basic information about Tara Fashions. Then I’ll talk about our overseas stores. After that I’ll outline the strengths of the company. Next I’ll talk about career opportunities with Tara. And finally I’ll mention our future plans. I’ll be pleased to answer any questions at the end of my talk. • Let me start with some basic facts about Tara. The company started in 1978. We are a family-owned business and our head office is in Cordoba, Spain. We sell clothes for men and women, and our customers are mainly fashion-conscious people aged 20 to 35. We have 15 stores in Spain. All of the stores are very profitable. Right, those are the basic facts.
Tara Fashions • Let me add a few figures. We have an annual turnover of about E260 million. Our net profits last year were approximately E16 million. We have a workforce of just over 2,000 employees. So those are the numbers. • Now about our overseas stores. We have 4 large stores in France and another 10 in other European countries. We are planning to open 5 new stores next year. • What are our strengths? We keep up with fashion trends. If we spot a trend, we can bring out a new design in 15 days. And we get it to the stores very quickly. We deliver to stores twice a week. And we sell our designs at the right price.
Tara Fashions • OK, now what about career opportunities? It’s quite simple. If you are ambitious and fashion-conscious, we have opportunities in all areas of our business. We will welcome you with open arms. • Finally, a few words about our new project. We are planning to open a new store in New York next year - on Fifth Avenue. This will give us a foothold in the US market. We’re very excited about this new development. Well, thanks very much for listening to my talk. Are there any questions?
Skills: Presenting your company Outlining the presentation First, I’ll give you some basic information. √ Secondly, I’ll talk about our stores in other countries. Next, I’ll talk about career opportunities. √ Last of all, I want to look at our future plans. Introducing new information Here’s some basic information. Let me add a few figures. √ Let’s have a look at some statistics. What are our strengths? √ Ending the presentation To conclude, I want to tell you about our future plans. Finally, a few words about our new project. √ Thanks very much for listening to my talk. √ Thanks for coming to my presentation.