1 / 16

Bridging Genomics and Clinical Care: Transforming Doctor-Patient Relationships in Healthcare

In the evolving landscape of healthcare, doctors will play a crucial role in mediating genomic data and clinical applications, as highlighted by Herbert Chase from Yale Medical School. However, many consumers face challenges in understanding genetic tools and their implications. Doctors often lack up-to-date knowledge on gene testing, compounded by high transcription costs and the need for personalized care in an increasingly digital world. GenHealth aims to introduce a segmentation tool to simplify this process for both patients and physicians, massively improving efficiency and access to necessary genomic resources.

liliha
Télécharger la présentation

Bridging Genomics and Clinical Care: Transforming Doctor-Patient Relationships in Healthcare

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. “In the future your doctor will be the middle man, mediating between genomic information and clinical information” - Herbert Chase, Yale Medical School

  2. The Problem Consumers flooded with genetic tools! What do these results mean? How can they use these results?

  3. Secondary Problems - Doctors not up to speed on gene testing - Doctors pain of medical transcription - Pharmaceutical Co’s access to “appropriate” customers

  4. Key Benefits vs. Current Technologies • MD’s have little motivation for preventative screening/gene testing • Transcription costs decreased • Patients need MD’s to decide which tests to pay for out of pocket

  5. Customer Need - Dr.’s need to lower cost and utilize technology to improve efficiencies - Pharma needs access to buyers - Health-care service and info providers need to better personalize care

  6. Internet based Solution • Provides Doctors with transcription/education • Provides Genomics industry with segmented customers • Maintains the trusted patient-Doctor relationship

  7. Market 61% of American adults who went online last year sought Health Information: an almost 50% increase since 1998

  8. Market Drivers • - Explosive genomic product market • Consumer trust of Dr. with this data • Dr.’s demand for gene education • Genomic product success depends on consumer segmentation data

  9. Target User Frequent users of online medical information - Proactive about their health - Web-savvy - Wealthy - Strong Dr.-patient relationship

  10. The Solution GenHealth will develop a simple segmentation tool for consumers and physicians

  11. The Invention & Technology Web based survey with back end risk analysis. Automated Database matching of results with genomic products. Survey generated electronic medical record.

  12. Potential Strategic Partnerships • - Physician Groups • Health Web Portals • Pharmaceutical companies • Health care service providers

  13. Competitive Environment

  14. Sales & Marketing Strategy • Direct Strategic Sales to: • - Physician Groups • - Leading Pharma Companies • Leading Health Web Portals

  15. Revenue Model Medical Transcription Services Sponsorship License of Diagnostic Software

  16. Revenue Projections

More Related