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The Problem

“In the future your doctor will be the middle man, mediating between genomic information and clinical information” - Herbert Chase, Yale Medical School. The Problem. Consumers flooded with genetic tools! What do these results mean? How can they use these results?. Secondary Problems.

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The Problem

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Presentation Transcript

  1. “In the future your doctor will be the middle man, mediating between genomic information and clinical information” - Herbert Chase, Yale Medical School

  2. The Problem Consumers flooded with genetic tools! What do these results mean? How can they use these results?

  3. Secondary Problems - Doctors not up to speed on gene testing - Doctors pain of medical transcription - Pharmaceutical Co’s access to “appropriate” customers

  4. Key Benefits vs. Current Technologies • MD’s have little motivation for preventative screening/gene testing • Transcription costs decreased • Patients need MD’s to decide which tests to pay for out of pocket

  5. Customer Need - Dr.’s need to lower cost and utilize technology to improve efficiencies - Pharma needs access to buyers - Health-care service and info providers need to better personalize care

  6. Internet based Solution • Provides Doctors with transcription/education • Provides Genomics industry with segmented customers • Maintains the trusted patient-Doctor relationship

  7. Market 61% of American adults who went online last year sought Health Information: an almost 50% increase since 1998

  8. Market Drivers • - Explosive genomic product market • Consumer trust of Dr. with this data • Dr.’s demand for gene education • Genomic product success depends on consumer segmentation data

  9. Target User Frequent users of online medical information - Proactive about their health - Web-savvy - Wealthy - Strong Dr.-patient relationship

  10. The Solution GenHealth will develop a simple segmentation tool for consumers and physicians

  11. The Invention & Technology Web based survey with back end risk analysis. Automated Database matching of results with genomic products. Survey generated electronic medical record.

  12. Potential Strategic Partnerships • - Physician Groups • Health Web Portals • Pharmaceutical companies • Health care service providers

  13. Competitive Environment

  14. Sales & Marketing Strategy • Direct Strategic Sales to: • - Physician Groups • - Leading Pharma Companies • Leading Health Web Portals

  15. Revenue Model Medical Transcription Services Sponsorship License of Diagnostic Software

  16. Revenue Projections

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