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Empowerment Through Collective Action: United Way Campaign Strategy

Join Carol McKay and Biz O'Mara in their impactful United Way campaign to support high and medium-high programs. Learn the best practices of leadership, communication, and outreach to maximize participation and results. Engage in educational and fundraising events, encourage group solicitations, and utilize various communication channels. Remember to thank donors frequently to show appreciation. Visit the United Way website and campaign section for valuable resources and join the Ambassador 2.0 site for additional support.

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Empowerment Through Collective Action: United Way Campaign Strategy

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  1. Nonprofit Campaigns Carol McKay & Biz O’Mara

  2. Reach out a Hand to One, Influence the Condition of All Add collage/image of faces.

  3. The Opportunity is Great Only able to fund 50 percent of High and Medium High Programs

  4. Campaign Steps (Best Practices) Plan – Leadership Support Educate – The Broader Message Ask – For Participation Thank – Recognize and Results

  5. Plan • Involve Management • Recruit a Campaign Committee • Promote Giving Communities

  6. Educate • Communicate United Way Message • Educational Events • Volunteer Events • ‘FUN’draising Events

  7. Ask • Group Solicitation • Personal • Electronic Technique • Mailbox Campaign

  8. Thank Say Thank You and Say it Often!

  9. Campaign Activity Q & A

  10. Resources • United Way Website:www.unitedwaytwincities.org • Campaign Section:www.unitedwaytwincities.org/campaign • Ambassador 2.0 Site:http://ambassadors20.ning.com

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