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WordPress PowerPoint Presentation

WordPress

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WordPress

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  1. WordPress Al Popowski www.alkatdesign.com

  2. Same Page • Not an Expert • HTML- Front Page, Dreamweaver, WordPress • My Opinion • Relevant? Yes, No, Maybe, Sometimes • Same Question – Different Answer • There is No Right Answer

  3. WordPress • Common Questions • Design • Themes • Plugins • Options • Seo

  4. Remember • What Is True Today, • May Not Be True Tomorrow, • But May Be True Next Week! • Themes Govern Actions • Free = WYSIWYG

  5. Before Design • Purpose • Audience • Design • Colors • Style • Flow • Web Browsers

  6. Web Site Styles • Personal • Informational • E-Commerce • Community • Classified Ads • Gallery • Church

  7. Plan Layout

  8. Plan Pages

  9. Coaching Tips For Clients • Remind them why they hired you • Be on the same page • Communication, Communication • Make sure you have all the requirements • Overestimate then deliver early • Answer questions

  10. Keep In Touch

  11. Plain & Simple

  12. DON’T

  13. Colors Text Size • Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibheuismodtinciduntutlaoreetdolore magna aliquameratvolutpat. • Utwisienim ad minim veniam, quisnostrudexercitationullamcorpersuscipitlobortisnislutaliquip ex eacommodoconsequat. • Duisautemveleumiriure dolor in hendrerit in vulputatevelitessemolestieconsequat, velillumdoloreeufeugiatnullafacilisis at veroeros et accumsan et iustoodiodignissim qui blanditpraesentluptatumzzrildelenitaugueduisdoloretefeugaitnullafacilisi. • Loremipsum dolor sit amet, consectetueradipiscingelit, seddiam nonummy nibheuismodtinciduntutlaoreetdolore magna aliquameratvolutpat. • Sequim is the Gateway to the Olympic National Forest The Olympic National Forest covers 633,000 acres, which blankets the foothills of the Olympic Mountains and surrounds much of the Olympic National Park. The Dungeness Trail and the Gray Wolf Trail start in Sequim’s backyard and are good day hikes. • A page from the City Sequim Site

  14. Design • Color & Size Critical • Content is King • Splash, Flash, & Marque, Pro’s and Con’s • Purpose of site • Navigation • Readers Don’t want to guess

  15. Pages • Home • About Us • Privacy • Contact Us • Links

  16. Home Page • Content Should Fit Your Site • Fast Loading • Limited Content • Catch Your Attention • Navigation Home Pages • Information Home Pages

  17. Don’t Make The User Think • Why Am I Here • Why Should I Stay Here • Where Do I Want To Go • How Do I get There • How Do I Get Back • Why Did They Call It That • Is That Clickable, Button Not Text

  18. Keep Coming Back • Change Content often • Articles and Information • Newsletters • Contests • Free Items • RSS Feeds

  19. Pages • Menus no more than 7 • Use Sub Menus • Information Specific • Short Lines No Paragraphs • Don’t change Fonts, Colors • Large Font • Pictures replace text

  20. Speed It Up • Don't use html image scaling • Use smaller sized images • Choose a better host • Make small pages • Don't use Flash movies • Use CSS instead of tables • Cross Browser Testing

  21. Promoting Website Important • Customers get Right Information • Updates • Domain Name Reflects Your Company • Domain Name Short As Possible • Your customers need to type your domain in • Longer domains are harder to remember • Register With Search Engines

  22. Advertise • Business Cards • Return Address Labels • Email Signatures • Links • Friends • Forums, Social Media

  23. Organize • All files in one directory • All Images in one directory • 404 Page • Check Links • Add to Calendar • Check Statistics

  24. Web Designer • Don’t forget existing & former clients • Keep up with new things • Know who your customers are • Know where your customers are • Marketing your business is important

  25. Spring Cleaning • Update Data • Clean Out Old Files • Remove Unused Plugins • Check Links, Link Checker • Back It Up • Update Plugins, Themes

  26. How To Develop a Marketing Strategy • Describe your company's unique selling proposition • "Melts in your mouth, not in your hand" • Define your target market • Write down the benefits of your products or services • Define your marketing methods • Internet marketing, direct marketing, or public relations?

  27. 5 Mistakes Made in Marketing • Lack of Research and Testing • Improper Focus and Positioning • Marketing without a USP (unique selling proposition) • "When your package absolutely, positively has to get there overnight" • Failing to Capture Repeat Customers • Lack of Focus on Potential Customer's Needs

  28. Complaints • It takes too long to view/download pages • Clicking links or text that do not work • Errors from pages that use Java, Javascript, ActiveX • Not compatible with all browsers • Sites too many graphics or useless graphics • Advertising banners • Sites that require me to register with them

  29. Complaints • Not being able to find the information • Not being able to find a page I know is out there • Content that is out of date • Not being able to return to a page • Not being able to determine where I am • Not being able to visualize where I have been • Not being able to visualize where I can go

  30. Show & Tell