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Expert Guide to Writing Guest Columns and Editorials

Learn why and when to use guest columns & editorials to influence public opinion, counter arguments, and start dialogues. Find your target audience, prepare effectively, and submit successfully to get your message across.

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Expert Guide to Writing Guest Columns and Editorials

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  1. Preparing Guest Columns and Editorials

  2. Why use guest columns & editorials? • To bring the public over to your way of thinking. • To show your side of controversial issues. • To re-open public dialogue. • To counter your opponents' arguments.

  3. When to use guest columns & editorials? Tie them to: • The start of an initiative, organization, or program. • A season. • An upcoming or current event. • An upcoming holiday.

  4. Whom can you target with your guest column or editorial? • Gender makeup Average age • Where they live • Income level • Education level • Knowledge or skill level • Ethnic/racial background • Attitude/community values

  5. How do you prepare guest columns & editorials? • Find out the publication's policy on guest editorials and columns • If needed, send pitch letter • Select a writer for the piece • Known public figure • Good writer • Know format requirements • Start writing • Keep main message in mind while writing • State the issue in simple terms • Use documented facts • Make sure your arguments are clear, logical, and easy to follow • If opposed, present a counter-argument • If possible, ask the reader to take some sort of action

  6. How do you prepare guest columns & editorials? (cont.) • Review your work and get feedback • Check for errors • Get additional opinions • Use feedback to come up with the final version • Submit your piece for publication. • Meet all submission & format guidelines • Get it in before the deadline • Follow up with a thank-you letter

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