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Marketing

Marketing. Anna Goatman. The story so far…. BMAN10101 Marketing Foundations. Specialising in marketing – Year 2 . BMAN20390 Marketing Applications and Communications (20 ) AND then choose 20 credits from: Business Law 1: Law, Business Liabilities and the Consumer

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Marketing

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  1. Marketing Anna Goatman

  2. The story so far… BMAN10101 Marketing Foundations

  3. Specialising in marketing – Year 2 • BMAN20390 Marketing Applications and Communications (20) • AND then choose 20 credits from: • Business Law 1: Law, Business Liabilities and the Consumer • Consumer Behaviour • e-Business & e-Marketing • Sustainable Innovation Management • Marketing Research

  4. BMAN20390 Marketing Applications*… Services marketing Strategic Marketing Business-to-business marketing Retail Marketing New product development Not-for-profit marketing Consumer Wellbeing Place Marketing *Indicative content

  5. … and communications Media choices Sales promotion Advertising Interactive marketing Public relations Personal selling

  6. Specialising in Marketing - Y3 • Marketing Dissertation (30) • Critical Consumption and Ethics in Marketing (10) • Foundations of Supply Chain Management (10) • Globalisation, the World Economy and Multinational Enterprises (10) • International Marketing (10) • Retail Marketing (10) • Services Marketing (10) • Strategic Marketing Management (10) • Behavioral strategy (10) This is the course list for 2014-15. Please note that this is an indicative list. Courses are subject to change from year to year.

  7. A marketing dissertation Pre-requisites… BMAN20851 Research Methodology BMAN20362 Marketing Research

  8. IBFE • IBFE • BMAN20832 Marketing or • BMAN30021 Marketing • ITMB • BMAN20471 e-Business and e-Marketing • BMAN30021 Marketing This is the course list for 2013-14. Please note that this is an indicative list. Courses are subject to change from year to year.

  9. Marketing careers

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