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The new baby face of Evian

The new baby face of Evian. Andria Belmares. The old image. Fancy and expensive water Parent trap – Meredith. New image. Live young Focused on people living healthy and how Evian makes you feel young again Video 1 Video 2. Strategy. Main strategy is to live young

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The new baby face of Evian

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  1. The new baby face of Evian Andria Belmares

  2. The old image • Fancy and expensive water • Parent trap – Meredith

  3. New image • Live young • Focused on people living healthy and how Evian makes you feel young again • Video 1 • Video 2

  4. Strategy • Main strategy is to live young • Fun and lively videos that captures the audiences attention • Give off the idea that it is for high active people • Capture the peoples attention by a fun and active video explaining how the water makes you feel instead of showing a video of where the water comes from

  5. Target Audience • For young adults to adults • But on the website you can find that it is really for people of all ages ad how the minerals in the water is good for health

  6. Global or local • This campaign is global in a sense that they put their videos on YouTube for the world to see but also very local because these ads are not as heavily stressed in the United States as they are here in Europe. • We want to know where I water comes from • The French Alps

  7. Wimbledon sponsoring

  8. conclusion • Changed the way the brand was once viewed • Gave a slogan to the brand • made video content that sticks by telling a story • In the world we live in Evian needed to do something that would stand out from the rest of the bottled water companies, and I think they executed this perfectly with their commercials and ads.

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