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7 Steps to Building a Better Brand. Who are you as a company? . This presentation is about defining your company image Your image represents who you are and what you stand for. Step 1 - Defining your value and your audience . What is your company value?
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Who are you as a company? • This presentation is about defining your company image • Your image represents who you are and what you stand for
Step 1 - Defining your value and your audience • What is your company value? • Why do people buy your product or service? • Who is your target audience/those that you serve? • Why is your company better?
Step 2 – Colors, typography and graphics • When choosing your colors, typography, and graphics, look for those elements that convey your value • Design elements play an important role for how you are perceived in the market • Are you a friendly and approachable company? Are you a strong, stable, secure company? • Whatever you want to be align your logo, colors, type and graphics around that ideal.
Step 3 – Brand Guidelines • Create Brand Guidelines, or a document that not only expresses how to use the logo and other trademarks, but that expresses the value proposition, mission statement, colors for print and web, and types of graphics • Many people in a company can use these guidelines including marketing, sales, product development, support, executive staff, human resources, IT, and the list goes on…
Step 4 - Resources • All lot of work goes into building a brand, so don’t lose momentum after launching a new brand • Take all of the graphics assets, logo variations, graphic files, brand guidelines, office templates etc… and place them in an area that all employees can get to • Intranets, portals, wikis, and password protected sites on the net work great • Don’t forget to get the word out and soon you will see everyone using the resources
Step 5 - Consistency • Consistently represent your brand across all impressions • Whether it’s a web site advertisement, a press release, a company T-shirt, a datasheet, or a product, use the same logo, colors, type, graphic families and soon people with identify your brand
Step 6 – Review and Renew • It’s important to assess your brand every few years • Ask people what they think about you as a company • Ask them about your brand and how it makes them feel or more importantly – how they act • If need be, make modifications until you get it right • A good brand can last 5-10 years or a lifetime
Step 7 – Make it fun • Have fun developing and sharing your company brand with the world • It takes a little bit of strategic planning and focus, but once you do the legwork, your brand can create value and sales for years to come