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5 Steps to Building a Better Logo

Establishing your team's image is crucial for building a strong identity. Define your image, target audience, and unique selling points. Choose colors, typography, and graphics that reflect your values. Maintain consistency across all platforms. Regularly review and renew your logo to stay relevant. Enjoy the process of developing and sharing your team logo with fun and creativity. Engage your team in logo creation to strengthen teamwork and identity.

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5 Steps to Building a Better Logo

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  1. 5Steps to Building a Better Logo

  2. Who are you as a team? • Defining your team’s image • Your image represents who you are and what you stand for

  3. Step 1:Defining your image and your audience • What is your team’s image? • Who is your target audience/those that you serve? • Why is your team better?

  4. Step 2:Colors, typography and graphics • When choosing your colors, typography, and graphics, look for those elements that convey your value • Design elements play an important role for how you are perceived in the market • Are you a friendly and approachable team? Are you a strong, powerful, secure team? • Whatever you want to be, align your logo, colors, type and graphics around that ideal.

  5. Step 3:Consistency • Consistently represent your team across all impressions • Whether it’s a web site advertisement, a press release, a team T-shirt, or a product, use the same logo, colors, type, graphic families and soon people will identify your team

  6. Step 4:Review and Renew • It’s important to re-assess your logo • Ask people what they think about you as a team • Ask them about your team and how it makes them react • If need be, make modifications until you get it right

  7. Step 5:Make it fun • Have fun developing and sharing your team logo! • It takes a little bit of strategic planning and focus, but once you do the legwork, you will be happy with the end result!

  8. Assignment: • Get together with your team • Identify your team’s image • Research and create a logo for your team • HAVE FUN!

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