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Exploring the Viability of an Overbuilt Ski Slope in Bláfjöll: A Risky Investment

This concept considers the establishment of an expansive ski slope in Bláfjöll, an area typically closed to skiing in Iceland. Despite being relatively unknown, the proximity to Reykjavík presents unique potential for winter sports enthusiasts. The idea encompasses initial costs including groundwork, infrastructure, lifts, and snow machines, alongside operational expenses like electricity and maintenance. While the indoor ski house endeavor in Reykjavík, inspired by the now-closed SSAWS in Japan, poses significant risks, the influx of visitors could transform winter recreation in Iceland.

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Exploring the Viability of an Overbuilt Ski Slope in Bláfjöll: A Risky Investment

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  1. OverbuiltSkiSlope Freydís Kristín Snæbjörn

  2. Motivation • Bláfjöllskiingareausualy closed • Not known in Iceland • We like skiing • Potentially close to Reykjavík

  3. InitialCosts • Groundwork • Building • Lifts • Snowmachines

  4. OperationsCost • Electricity for lifts, snowmachines, etc. • Salary • Mantainance

  5. 2007 Idea • IndoorSkihouse in Reykjavik, Úlfarsfell

  6. Riskybuissness • SSAWS opend in Japan 1993 • Cost US$400 million • Anualoperatingcost US$40 million • Designedtobreakeven in 2018 • 1.3 millionvisitorsyearly • US$50 for 2 hourslifttime • CLOSED 2002

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