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Tourist Attraction Signposting

Tourist Attraction Signposting. 12 th March 2012 David Douglas. Tourist Signposting Program. Tourist signs have white legend on brown background Their purpose is to: Indicate to visitors establishments, features or places that are major tourist attractions

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Tourist Attraction Signposting

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  1. Tourist AttractionSignposting 12th March 2012 David Douglas

  2. Tourist Signposting Program • Tourist signs have white legend on brown background • Their purpose is to: • Indicate to visitors establishments, features or places that are major tourist attractions • Identify and guide visitors along touring routes • Welcome visitors to NSW and its tourism regions

  3. Sign examples

  4. Who’s involved? • The Tourist Signposting Program is a partnership between: • Destination NSW • Roads and Maritime Services (RMS), formally RTA • Both government agencies have specific roles • Contracted Secretariat • RTO and local government involvement

  5. Road Classification • State Roads: • Responsibility of RMS (funding and maintenance) • Regional Roads: • Maintained by councils with funding from RMS • Local Roads: • Responsibility of council (funding and maintenance)

  6. Key points to consider • Tourist signs are to assist visitors • Tourist signs are NOT a marketing tool for tourism operators • Signposting attractions raises expectations of road users

  7. Tourist Signposting Policy • The broad aims for the Tourist Signposting Manual are to: • Ensure that adequate, consistent signposting is provided for visitors • Outline criteria used to assess the suitability/eligibility of attractions for signposting • Introduce principles and standards for sign design and placement (Australian Standards)

  8. Tourist Signposting Policy • Individual attractions: museums, galleries, wineries etc • General criteria • Category specific criteria • Product categories: • Wine tourism regions • Historic towns and villages

  9. Tourist Signposting Policy • Version 4 about to be released, 3 minor changes • : • Horse riding category has been removed • New approach to signposting attractions from motorways • New approach to signposting National Parks

  10. Tourist Signposting Policy • Driving experiences: • Touring Routes • Tourist Drives • Visitor information services

  11. Tourist Signposting Policy • Numbered tourist drives

  12. Tourist Attraction Signposting Assessment Committee (TASAC) • Committee meets monthly in different regional areas • Assess new applications for signposting • Discuss any issues relating to tourist signs • Provides an opportunity for councils and tourism operators to find out more about signposting • Council engineers encouraged to attend

  13. Tourist Attraction Signposting Assessment Committee (TASAC) • RMS Region Location Date • Southern Shellharbour 21 March 2012 • Northern Coffs Harbour 18 April 2012 • South West Albury 16 May 2012 • Hunter Maitland 20 June 2012 • Western Moree 18 July 2012 • Sydney Windsor 15 August 2012

  14. Signposting Applications • Application process: • All applicants are encouraged to discuss their application with the TASAC Secretariat prior to lodging • Secretariat checks information and does preliminary assessment • Consultation with Tourism Manager/RTO • Application assessed at next TASAC meeting • Site inspection report requested • Applicant advised in writing

  15. Signposting Applications • Two step process: • Application assessed by TASAC • Sign design and placement assessed by RMS • RMS determines how many signs and locations • RMS • RMS will contact applicant to organise signs • Signs installed by RMS or Council at applicants cost • Signs normally installed within 2 months of receiving application

  16. Key points to consider • Eligibility is valid for 5 years • Eligibility criteria is to ensure consistency and standards so attractions meet the reasonable expectations of visitors • Signposting policy is industry endorsed (Tourism Managers) • NSW Tourist Signposting Program viewed as ‘Best Practice’ by other states

  17. Local Government Involvement Issues for Councils • Many attractions located on the local road network • Attractions signposted from classified roads must have follow up signs on local roads • Pressure on Tourism Managers to support local industry • Local signposting audit

  18. Tourist Signposting • Key messages • Tourist signs are to assist visitors, not tourism operators • Signposting tourist attractions raises the expectations of visitors • Destination NSW and councils need to work together to ensure visitors expectations are met

  19. Where can I find out more? • Destination NSW Corporate website • www.destinationnsw.com.au/TASAC • TASAC Secretariat • Angelini Planning Services • Ph 02 9967 0688 E: maria@apsplan.com.au • Policy issues • David Douglas – Destination NSW • Ph 02 9931 1483 E: david.douglas@dnsw.com.au

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