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INTERPRETIVE DOMINANCE IN ORGANIZATIONAL FIELDS: AN ONGOING QUEST Raghu Garud

INTERPRETIVE DOMINANCE IN ORGANIZATIONAL FIELDS: AN ONGOING QUEST Raghu Garud. INTERPRETIVE DOMINANCE. From Garud, R. and Rappa, M. 1994. "A socio-cognitive model of technology evolution" Organization Science, Vol. 5, No. 3, pp. 344-362. FOUR EXAMPLES.

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INTERPRETIVE DOMINANCE IN ORGANIZATIONAL FIELDS: AN ONGOING QUEST Raghu Garud

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  1. INTERPRETIVE DOMINANCE IN ORGANIZATIONAL FIELDS: AN ONGOING QUEST Raghu Garud

  2. INTERPRETIVE DOMINANCE From Garud, R. and Rappa, M. 1994. "A socio-cognitive model of technology evolution" Organization Science, Vol. 5, No. 3, pp. 344-362.

  3. FOUR EXAMPLES • The emergence of a new technology: Cochlear implants • Financial markets: Securities analysts • Establishing a standard: Sun Microsystems and Java • The meaning of sustainability: Wind and Nuclear energy

  4. COCHLEAR IMPLANTS

  5. EFFICACY EFFICACY EFFICACY Speech Speech Recognition Recognition SAFETY SAFETY SAFETY Minimize Minimize Minimize Minimize Trauma Until Trauma Until Trauma During Trauma During Proven Safe Proven Safe Upgradation Upgradation Environmental Environmental Cues Cues Belief Structures Multi Channel Single Channel

  6. Safety: Surgically conservative electrode systems preserve cochlear tissue and surviving nerves Design Continuity: Future electrodes, signal processing and transmission schemes are being designed to enhance systems implanted today. Experience: The world’s most extensive clinical experience in cochlear implants guides the world’s most intensive development of new technologies.

  7. Controversy exists on several issues, including determination of appropriate candidates for implantation, selection of a single-channel or multichannel device, suitable preimplantation and postimplantation assessments, and rehabilitation procedures.

  8. … with non-feature-specific filter-bank-type implants. It is not possible, for the reasons previously cited, to identify any one of these types of cochlear implants as yielding superior performance.

  9. Speech-recognition performance is similar for single-channel intracochlear implants in comparison with single-channel extracochlear implants, and for multichannel feature-extraction implanst in comparison with non-feature-specific filter-bank-type implants. [end]

  10. SECURITY ANALYSTS Category Category Internet Firm Book retailer Blodget Cohen Key metric Key metric Analogy Analogy Dell Reve-nues Barnes & Noble Profits Beunza, D and Garud, R. (2006) “Securities analysts as frame makers” in M. Callon, Y. Millo and F. Muniesa Market Devices, Blackwell Publishers, UK. (forthcoming).

  11. Blodget Calculative frames Abelson Category Category Internet Firm Internet book seller Key metric Key metric Analogy Analogy Dell Reve-nues Barnes & Noble Profits

  12. Blodget Calculative frames Suria Category Category Internet Firm Retailer Key metric Key metric Analogy Analogy AOL Reve-nues B&N B-A-M Other Cash Flow

  13. SUN AND JAVA • Netscape – Network is the computer • Microsoft – Desktop is the computer From: Garud R., Jain, S. and Kumaraswamy, A. (2002) "Orchestrating institutional processes for technology sponsorship: The case of Sun Microsystems and Java" Academy of Management Journal, 45: 196-214.

  14. SUSTAINABILITY Sustainable development is development that meets the need of the present without compromising the ability of future generations to meet their own needs. (Brundtland Report) From: Garud R. and Karnoe, P. Sustainable technologies: A concept in search of a meaning

  15. Wind Energy • The governments of the United States, Canada and other industrialized countries around the world are increasingly recognizing the value of wind energy as a vital component of long-term, sustainable economic and environmental well-being, as well as security of energy price and supply. (Western Wind Energy)

  16. Nuclear Energy • "Renewables" like solar, wind and biomass can help. But only nuclear power offers clean, environmentally friendly energy on a massive scale. (World Nuclear Association,representing the technology, people and organisations of the global nuclear energy industry)

  17. CONCLUSION • The real power in institutional theory is to recognize the “power plays” by actors • We will then see that there is: • Heterogeneity not isomorphism • Struggle for dominance rather than gentle mimetic processes • We must follow the controversies rather than the temporary closures we find

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