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MARKETING CLUSTER EXAM

MARKETING CLUSTER EXAM. AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE. 1. One of the main functions of the legal procedure is to. Establish laws Enact legislation Resolve disputes Regulate business.

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MARKETING CLUSTER EXAM

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  1. MARKETING CLUSTER EXAM AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  2. 1. One of the main functions of the legal procedure is to • Establish laws • Enact legislation • Resolve disputes • Regulate business AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  3. 2. Jason would like to start a small business from his home. It would not cost a great deal to start and he has experience and interest in that type of business. What type of ownership should he consider? A. monopolyB. partnershipC. sole proprietorshipD. corporation AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  4. 3. What marketing function is concerned with obtaining information about the preferences, opinions, habits, trends, and plans of current and potential customers? A. SellingB. Product/Service Management C. Marketing-Information Management D. Promotion AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  5. 1 C. resolve disputes AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  6. 2 C. Sole proprietorship AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  7. 3 C. Marketing-Information Management AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  8. 4. The systematic gathering, recording, and analyzing of data about problems related to the marketing of goods and services is known as • Marketing research • Secondary data • Information flow • Situation analysis AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  9. 5. When Jeremy extended his hand toward Hank as they were introduced, Hank said, “Hello, Jeremy,” but he ignored Jeremy’s hand and kept his own hands in his pockets. What kind of nonverbal message was Hank sending? • We have a lot in common • I am glad to meet you • I don’t want to know you • We have met before AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  10. 6. Which of the following is a general guideline for answering the telephone in a businesslike manner? • Identify the firm or department and yourself • Address the caller by his/her first name • Take immediate action on the caller’s request • Record the correct spelling of each caller’s name AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  11. 4 A. Marketing research AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  12. 5 C. I don’t want to know you AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  13. 6 • Identify the firm or department and yourself AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  14. 7. A good example of a casually operated group is a A. Football team selecting a strategy or play B. Football team running laps around the field C. Few players tossing a football during practice D. Few friends talking about football AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  15. 8. Businesspeople need to use the correct words in written communication in order to make sure that the receiver ________ the message. • understands • agrees with • accepts • approves of AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  16. 9. Which of the following is an example of a complimentary close: A. Enclosure B. To Whom it May Concern • Yours truly D. Dear Occupant AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  17. 7 D. Few friends talking about football AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  18. 8 A. understands AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  19. 9 C. Yours truly AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  20. 10. When encouraging the reader to take a specific course of action, persuasive messages are most effective when the message source demonstrates a high level of A. credibility B. inconsistency C. adaptability D. objectivity AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  21. 11. When staff members wish to discuss problems related to their jobs, they should communicate with A. their immediate supervisor B. the personnel department C. the company president D. their coworkers AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  22. 12. What can you do to project to customers that they are important to the business? A. Use customer names in conversation B. Stare at customers so they know you are listening C. Request a supervisor’s assistance in resolving problems D. Speak loudly so that customers can easily hear your responses AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  23. 10 A. credibility AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  24. 11 A. their immediate supervisor AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  25. 12 A. Use customer names in conversation AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  26. 13. Sharon is a customer service representative who spends most of her day on the phone with customers. Her company prohibits her from eating at her work sation. This is an example of a(n) _____ policy. A. service B. employee C. product D. customer AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  27. 14. Which of the following is not an action to take in helping the slow/methodical, or analytical customer: A. demonstrate merchandise carefully B. seek agreement on key selling points C. summarize benefits of buying now D. show a large selection of products AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  28. 15. Determine the type of utility being created in the following situation: A business offers a credit plan to allow customers to purchase items they want. A. price B. place C. form D. possession AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  29. 13 B. employee AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  30. 14 D. Show a large selection of products AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  31. 15 D. possession AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  32. 16. A Vermont ski shop has not yet received its November shipment of ski supplies. Since the holiday rush is only days away, you would expect prices of existing stock to: • decrease • increase • remain the same • fluctuate AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  33. 17. The ultimate goal of a company that redirects its marketing effort to an untapped market segment is to increase its A. profit B. prices C. expenses D. output AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  34. 18. What is an advantage of specialization of labor? A. Management can rotate jobs B. It’s easier to train workers C. Worker dependency increases D. Jobs may become obsolete AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  35. 16 B. increase AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  36. 17 A. profit AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  37. 18 B. It’s easier to train workers AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  38. 19. During which phase of a business cycle does the demand for goods and services begin to exceed the production capacity of the business community? • trough • expansion • peak • contraction AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  39. 20. The way that businesspeople in different countries behave is based on what is acceptable in their business • activities • subcultures • contracts • policies AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  40. 21. Ultimately, employees with initiative try to further their education to prepare themselves for A. Job advancement B. Lateral job changes C. Membership in professional organizations D. certification AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  41. 19 C. peak AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  42. 20 B. subcultures AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  43. 21 A. Job advancement AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  44. 22. Accepting blame for failure and credit for success is an indication of a person’s A. initiative B. responsibility C. consideration D. interpersonal skills AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  45. 23. An employee who consistently displays a positive attitude is likely to have A. Decreased chances of promotion B. Difficulty with relationships C. Increased self-consciousness D. Increased chances of success AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  46. 24. What should you develop to persuade others to believe what you say? A. Personal credibility B. Nonverbal language C. creativity D. Speaking skills AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  47. 22 B. responsibility AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  48. 23 D. Increased chances of success AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  49. 24 A. Personal credibility AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

  50. 25. Which of the following is an example of using posture to express assertiveness: • Explaining why you must refuse a request for help • Raising your eyebrows when you have questions • Standing up straight when talking to other people D. Frowning when you disagree or disapprove AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

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