Top 10 Trends in Digital Marketing In 2020

1. Top 10 Trends in Digital Marketing In 2020 More than half of the global population uses the internet; 4.13 billion people across the world have access to the internet. Not to mention, that number is increasing rapidly. So, if you want to market your products or services efficiently, then digital marketing is your best bet. The print advertising, radio, and TV commercials may not get you more market, but advertising your company on the internet will help you accomplish your objective. The space of digital marketing comes up with new methods and trends with each passing year. By using such new trends for your campaign, you can reach out to your potential customers and clients. You can also hire the best SEO company Melbourne that will help you with your digital marketing goals. Livelong Digital can likely serve your purpose the best

2. Below Are The Top 10 Trends In Digital Marketing In 2020. 1. Posts You Can Shop You don’t have to worry about ways to attract your social media followers to your company’s website because now you can posts pictures and content on social media where people can buy them directly. People don’t need to leave their social media sites or app while they buy your products or services, and that’s what makes social commerce more preferable. 2. Voice Search The number of people who own smart devices like Amazon Echo or Google Home is increasing at a fast pace. The study says that 50% of all the voice searches in 2020 will be voice searches. The number shows how significant voice searches are, and you should indeed optimize your website for voice search. You can hire SEO services in Brisbane to accomplish the same. 3. Better Customer Security Nowadays, customers are not only becoming more digital, but they are also becoming aware of their internet safety. With the increasing online payments and shopping options, customers have become more aware and concerned about the security of payment gateways, their account privacy, and similar factors. Thus, you have to emphasize on improving customer security. 4. Direct Messaging Direct messaging allows you to speak with potential customers one-on-one on a personal level. You can assist them with product suggestions and sales, addressing complaints, etc. by direct messaging. The customers will not only feel special, but they are also more likely to purchase your products or services. Direct messaging increases customer engagement and thus helps retain your audience. 5. Interactive Content Marketing

3. People are likely to spend more time on your website if you can provide them with engaging and interactive content. Some famous examples of interactive content are calculators, quizzes, maps, 360-degree videos and, polls and surveys, etc. For example, instead of creating a simple blog, you can conduct a small quiz on the topic and provide a score at the end. A right agency like Livelong Digital can provide such functionalities to boost the user experience. 6. Conversational Marketing People are getting busier, and they also expect quick solutions owing to the advancements in technology. That’s why; conversation marketing is an effective way of marketing. Live supports, chatbots, email marketing, and customer loyalty programs are some of the famous examples of conversational marketing. SEO services in Brisbane can effectively include conversational marketing in your campaigns. 7. Personalization People often get bored by seeing generic ads, and it makes them lose interest in those products or services. People often change channels when the ads are running, which proves the inefficiency of generic and traditional ads. But, personalization comes across as appealing to customers. They are more likely to buy your products if you send them a personalized email. 8. Approaching Micro-Influencers Influencers marketing has been a strong trend in recent years. But nowadays, you can’t be sure if the bigger influencers will respond to your offers and accept them. Instead, you can approach small and medium-sized influencers, because they are more likely to promote your company. They also tend to have better engagement with their audience that will get you quality traffic. 9. Social Media Stories The concept of stories on social media platforms is quite popular, and the credit goes to platforms like Instagram, Facebook, and Snapchat, etc. The

4. stories provide you with an opportunity to spread brand awareness, and you also get to interact with young people. By posting stories on social media, you can instantaneously get more attention. 10. Using Techs like AR and VR AR and VR stand for augmented reality and virtual reality, respectively. Those technologies enable the customer to take a closer look at the products before they buy them. It gives them closer to real-life experience, and the customer is better able to make purchase decisions. It will help you gain customer’s confidence. On A Final Note Those were the top 10 digital marketing trends for 2020. You can undoubtedly gain more customers and audience to your business and, ultimately, increase your profits by a significant margin. All you need to do is, employ those trends in your digital marketing campaigns. You can consider hiring the best SEO company Melbourne like Livelong Digital, and they will use those trends to market your company. Content source