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6 Digital Marketing Campaign Trends in 2020

If you are like many other business owners, who knows that increasing revenue is the #1 most important thing you can improve. But in order to achieve more sales, you must know which marketing tricks work. Saletify is a Professional digital marketing company in Pune. We help in building your SEO, SEM, PPC campaigns and website solutions. We also help you to take your business on the top level with effective digital marketing services by generating valuable leads for your business.

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6 Digital Marketing Campaign Trends in 2020

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  1. 6Digital Marketing Campaign Trends https://saletify.com/

  2. If you are like many other business owners, who knows that increasing revenue is the #1 most important thing you can improve. But in order to achieve more sales, you must know which marketing tricks work and which ones are a waste of time and money. https://saletify.com/

  3. Search Engine Optimization Social Media Video Marketing Email Marketing PPC Advertising Content Marketing Digital Marketing Campaign https://saletify.com/

  4. Digital advertising spending worldwide is projected to reach $375 billion by 2021. Infographics are liked and shared on social media 3 times more than any other type of content. Location specific digital ad campaigns are 20x more effective than traditional banner ads that are not location based. 80% of consumers will remember a video ad they viewed in the past 30 days. 88% of consumers trust online reviews as much as they trust personal recommendations. Top Digital Marketing Trends https://saletify.com/

  5. 1. Search Engine Optimization https://saletify.com/

  6. Keyword Rankings • Google is responsible for 94% of total organic traffic. • 75% of people never scroll past the first page of search engines. • 70-80% of people ignore paid search results, clicking only on organic search reasult. • 57% of B2B marketers stated keyword rankings generate more leads than any other marketing initiative. • Leads from Search Engine have a 14.6% Conversion rate. https://saletify.com/

  7. Organic Search • 50% of search queries are four keywords or longer. • Over 40% of business revenue is captured by organic traffic. • The top 5 search results for a keyword on google get 70% of the clicks. • The average Google first page result contains 1890 words. • Search engines drive 300% more traffic to sites than social media. https://saletify.com/

  8. Local SEO • 72% of consumers who did a local search visited a store within five miles. • 50% of mobile users doing a local search visited a store within one day. • 28% of searches for something nearby result in a purchase. • Nearly 33% of all mobile searches are location based queries. https://saletify.com/

  9. Loading Time • Web users exposed to slow loading times, will conduct less searches on average. • The average load speed for the top ranking sites of 1.9 seconds. • 53% of users will leave a page if it takes more than 3 seconds. https://saletify.com/

  10. 2. Social Media https://saletify.com/

  11. Facebook • Blog posts longer than 1500 Words receive 22.6% more facebook likes. • Images account for 75-90% of facebook advertising effectiveness. • The best time to post on facebook is on weekdays between 1pm - 3pm. • 74% of people say they use facebook for professional purposes. https://saletify.com/

  12. Twitter • Blog posts longer than 1500 words receive 68.1% more tweets. • 88% of businesses with more than 100 employees use twitter for marketing purposes. • Tweet with videos get 6 times as many retweets as tweets with photos. https://saletify.com/

  13. Instagram • 60% of users discover products on Instagram. • The best time to post on Instagram is on weekdays at 5PM or 2AM. • 75% of users take action like visiting a company's website after a brand's post. • Instagram stories posted a 220% increase in year over year ad spending. • Instagram's user count is growing close to 5% per quarter. https://saletify.com/

  14. Linkedin • 80% of B2B leads come from Linkedin vs. 13% on Twitter & 7% on Facebook. • Linkedin is the #1 channel B2B marketers use to distribute content at 94% of times. • 90% of B2B marketers reduced cost per lead with Linkedin lead forms. • Linkedin generates 3X more conversions than Twitter & Facebook. https://saletify.com/

  15. Pinterest • 83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest. • Over 5% of all referral traffic to websites comes from Pinterest. • 71% of Pinterest users are actually Females. • 40% of New Signups are Men; 60% New Signups are Women. https://saletify.com/

  16. 3. Video Marketing https://saletify.com/

  17. Product Video • 1,200% more shares are generated by social videos than text and images combined. • Product video can increase purchases by 144%. • 50% of online users search for product videos before they make a purchase. • 4 in 5 consumers believe that demo videos are helpful. • Over 500 million hours of video are watched on YouTube every day. https://saletify.com/

  18. Social Video • 41% of marketers plan to add facebook video to their content strategy in the next year. • 45% of people watch more than an hour of facebook or YouTube videos a week. • 64% of consumers say watching a marketing video on Facebook has influenced the purchase decision of theirs. https://saletify.com/

  19. Youtube Video • 2/3 of users watch YouTube on a second screen while watching TV at home. • YouTube has over a billion users, almost one-third of all people on the internet. • 65% of senior executives navigate to a site after viewing a related YouTube video. • 32% of consumers engage with branded video on YouTube. https://saletify.com/

  20. Video Consumption • 55% of people consume video content throughly. • 43% of people want to see more video content from marketers. • Having a video thumbnail in the search results can double your search traffic. • Videos drives a 157% increase in organic traffic from SERPs. • Video will represent 82% of all internet traffic in 2021. https://saletify.com/

  21. 4. Email Marketing https://saletify.com/

  22. Mobile Email Marketing • 73% of companies surveyed prioritize mobile device optimization of emails. • Mobile is responsible for at least 50% of all email open rates. • Mobile users check their email 3 times more than non-mobile users. • 80% of email users are expected to access their email accounts via a mobile device. https://saletify.com/

  23. Email Usage • 42% of marketers do not send targeted email messages. • About 49% of businesses use some form of email automation. • 78% of consumers have unsubscribed from emails because brand was sending too many emails. • 86% of professionals prefer email when communicating for business purposes. https://saletify.com/

  24. 5.PPC Advertising https://saletify.com/

  25. Mobile Advertising • 70% of people dislike mobile ads. • Mobile ad blocking has increased 90% year over year. • 60% of consumers click on mobile ads at least weekly. • 2/3 of consumers can recall a specific brand they have seen advertised on mobile in the last week. https://saletify.com/

  26. POP-UP Advertising • 30% of marketers think outbound marketing tactics are overrated • 72% of consumers would have a lower opinion of a brand if they used pop-up ads. • 4 out of 5 of people have left a website because of a pop-up. https://saletify.com/

  27. 6.Content Marketing https://saletify.com/

  28. Blogging • One in ten blog posts are compounding meaning organic search increases their traffic over time. • Compounding blog posts generate 38% of overall traffic. • Titles with 6-13 words attract the highest and most consistent amount of traffic. • Companies that blog receive 97% more links to their website. https://saletify.com/

  29. Content Stratey • 42% of companies have hired a designated content strategist executive. • Content marketing gets 3 time more leads than paid search advertising. • 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. https://saletify.com/

  30. Saletify is a pioneer digital marketing company in Pune. We help in building your SEO,SMM, SEM,PPC campaigns, Email marketing, Content marketing and website design & development. We also help you to take your business on the top level with effective digital marketing services by generating valuable leads for your business. https://saletify.com/

  31. Contact Us Address: 305, Kumar Primus, Hadapsar, Pune – 411013, India Phone:+91-8530666677 E-mail:Info@saletify.com Skype: saletify Website : https://saletify.com/

  32. Thanks! Any questions? You can find me at: • Info@saletify.com

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