Digital Marketing Trends for 2020

1. Digital Marketing Trends for 2020

2. Introduction • Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them. Inorder to improve small scale businessweb designing company in chennai

3. Shoppable posts (social commerce) • Social commerce refers to buying products directly through social media posts or ads—you don’t need to leave the site or app. • Shoppable social media posts just make sense. At least 54% of people on social media use it to research product purchases. • The goal is to create less steps for your shoppers, not more, so selling directly on social media decreases the chances of sales abandonment.

4. Direct messaging • In a bid to get more personal with customers, brands are taking the conversation to DMs. • As a means of streamlining customer service and assisting in sales, direct messaging is becoming one of the hottest digital marketing trends of 2020. • Brands find Direct Messaging customers to be effective for forging relationships, whether addressing complaints, taking sales orders, or even just goofing around.

5. Micro-influencers • Influencer marketing has been a digital marketing trend for a few years now. It’s been so successful, though, that big-time influencers are now calling the shots.  • Social media “influence” is now a commodity, and an expensive one at that.

6. Polished & interactive emails • Email marketing now and through 2020 utilizes emails that look and function like web pages—including clickable buttons and other interactions. • These highly polished designs do more than just impress, they improve conversions. • Readers are more likely to click stylized buttons with accompanying images than they are plain-text links.

7. Sentiment analysis • Most of human communication is trying to figure out what the heck each other is thinking. • While hundreds of thousands of years of biological advancement haven’t aided us much in understanding each other, after just a few years of machine-learning technology and we’re already making progress.

8. Alternative and niche social media channels • Alternative social media channels are already seeing new interest and promising growth levels. • If you can start developing your presence on these “secondary” sites now, it’s likely to pay off in a few years after they continue to rise. • Facebook has been bleeding young users for years, and brands targeting the under-30 market are flocking to youth-centric outlets.

9. Programmatic advertising • Ad placement, media buying, performance tracking and customer targeting can all be handled by software. • Not only do the results tend to be better, but “outsourcing” these tasks to a bot also frees up time in your schedule to handle more important tasks. • It’s automation at its best.

10. Conclusion • The upcoming 2020 digital marketing trends are, paradoxically, both more human and more mechanical. • The heart of digital marketing remains the same—getting people what they want, when and where they want it—and 2020 technology is just opening new doors to get there. For better service enhance with Addin digital marketing services in chennai