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Online Presence Enhancement Strategies for Anvil Media

Analysis of competitive landscape, keyword research, search engine optimization, inbound links, online coverage, and linking opportunities for Anvil Media. Recommendations for improving site visibility.

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Online Presence Enhancement Strategies for Anvil Media

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Presentation Transcript

  1. PSU Online Research Presentation By Kent Lewis

  2. Site Summary • Anvil- www.anvil-media.com • Free ezine and email newsletter • Site is not currently live, but has presence • Site will need title and META tags

  3. Competitive Summary • Selected competitors: • Wilson Internet • Web Digest for Marketers • Suck.com • Suck.com dominated presence overall

  4. Keyword Research • Research on GoTo and Deja.com showed: • Newsletters are more popular than ezines • Top three keywords: • Anvil ezine • Free online magazine • Free email newsletter • Possible action: refocus keyword phrases • Possible action: optimize for keywords

  5. Search Engine Presence • Anvil had no presence for keyword terms • Top 3 competitors also had no presence • Possible action: refocus keyword phrases • Possible action: optimize site and content

  6. Inbound Site Links • Anvil has 36 inbound site links • This is good for a dead site (for 8 months) • Competition has a much larger presence • Possible action: proactive link development

  7. Online Coverage • 7 pieces of coverage were found online • Most were from 1997 and 1998 • InternetNews.com • Media Inc. • Netsurfer Digest • US News & World Report • Possible action: submit URLs to engines • Possible action: develop press release

  8. Newsgroup Mentions • Anvil was mentioned 5 times since 1997 • All 5 posts were from Erik Kimball • All 5 posts related to DTV/HDTV • Competitors have a much greater presence

  9. Related Sites • The site has no related links as it is not live • Sites of concern include: • Sites with “anvil” in the domain • Blacksmith industry sites • Ezine directory sites • Unrelated sites like tattoo.com • Possible action: purchase other domains

  10. Linking Opportunities • There are many link opportunities for Anvil • Most are ezine or newsletter directory sites • Ezineseek • E-Zinez • NewlsetterZone • Zinos.com • Possible action: submit to directory sites

  11. Conclusion • Suck.com set the overall presence standard • Anvil came in last, but 2nd in coverage • Refocus keyword search phrases • Optimize site for engines • Develop keyword-loaded content • Submit coverage and inbound links URLs • Submit site to industry directories • Participate in newsgroups and discussions

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