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Beverage Trends at Busch Gardens: Insights from Wakulla County Visit

This report examines beverage consumption trends during a busy evening at Busch Gardens. Observations noted a mix of young attendees opting for soda while older patrons preferred alcoholic options like beer, wine, and mixed drinks. Prices were found reasonable, with Budweiser and Bud Light priced at $7.69 and $7.99 respectively. The report suggests improvements such as hiring more experienced staff and enhancing crowd management. Recommendations include reducing beer sales earlier to maintain order as the night progresses.

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Beverage Trends at Busch Gardens: Insights from Wakulla County Visit

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  1. Wakulla County 2010 Busch GardensEnvironmental Scan

  2. What are you drinking? • Men – yards • Women- bottled beer, mixed drinks, wine

  3. Price$ Bud light & Budweiser – $7.69 Bud light lime- $7.99 Sangria- $6.99 Yards-$13.99 Refill-$ 6.99 Soda- $2.89

  4. Types and Sizes • Beer – 24oz • Wine-8oz • Shots- 1 ½ • Mixed drinks- 9-10, free pour

  5. ID check

  6. Merchandise

  7. Observations 8pm • Young people are drinking soda • Crowded lines • Loud, excited • Young staff

  8. 10:30pm • Lines were dead • Eating • Lots of staff • Men were drinking

  9. Recommendations • Beer garden • Older staff • Security • Stop beer sales earlier

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