E-Commerce Main Reading: E-Commerce: Context, Concepts and Consequences; by N Bandyo-padhyay McGraw-Hill, 2001.
An overview of E-commerce • An introduction to the module • What is e-commerce (EC)? – a brief introduction • Electronic data interchange (EDI) – a precursor of EC. • The nature of EC today • From the pioneers of EC to the modern day
What is E-Commerce? • A definition of EC • The background of EC • Transborder data flow (TDF) • Electronic data interchange (EDI) • EDI before the Internet • A brief history of the Internet and the World Wide Web (WWW).
The nature of EC today • Buying and selling on-line • How does this work?
Types of EC • Business-to-business (B2B) • Business-to-consumer (B2C) • Consumer-to-consumer (C2C) • Consumer-to-business (C2B)
Questions to be raised • What are the driving forces behind the acceptance of e-commerce? • What makes a customer choose a company to do business with? • What makes a good website? • Why does an organisation need e-commerce? Could we not run a business as we have done in the past?
Questions to be raised • How do consumers benefit? • How does the Internet influence and or facilitate e-commerce? • What must companies do to make e-commerce work for them? • What are the risks involved for the buyer and the seller?
The pioneers of EC • SABRE • American Hospital Supply (AHSC) • Ford • Kwik-Fit • Direct Line
Some EC companies today • Vauxhall • Tesco • Newham Online • Priceline.com • The Flying Noodle
Questions 1.How would you respond to the ‘Questions to be raised’ earlier in today’s lecture? 2.What observations could you make from the variety of examples of e-commerce companies mentioned today?
Case studies • Fordnet • hmv.com • Nottinghamshire County Cricket