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About WATT

About WATT. Officially launch on 2011, (We Are The Trend) is the first 24/7, trinity (Fashion / Music / Film) online entertainment platform For all to showcase their signed and unsigned talents’ boundless enthusiasm in (Fashion / Music / Film)

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About WATT

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  1. About WATT • Officially launch on 2011, (We Are The Trend) is the first 24/7, trinity(Fashion / Music / Film)online entertainment platform • For all to showcase their signed and unsigned talents’ boundless enthusiasm in (Fashion / Music / Film) • Actively working with industry professionals and brands • Providing quality entertainment material to the general public • Monthly Unique Visitors: 36000 (Oct 2012) • Facebook Total Fans: 13,000, Friends of Fans: 5,000,000 Weekly total reach: 500,000

  2. What we do“We provide creative solution”

  3. Case Study: EYE COULD CARE LESS • Client: Project Eyewear • Objective:  Promote company brand and increase sales  • Promotional Strategy: Outfit Contest; Celebrity Judges - Candy盧巧音，PHAT＠24HERBS http://watt.asia/campaigns/5 • Candy盧巧音, PHAT＠24HERBS Interview & Endorsement clips http://watt.asia/interview • News Update: http://www.facebook.com/photo.php?fbid=337405409672274&set=a.188305914582225.48721.131261753619975&type=3&theater • Product Launch Party: http://www.facebook.com/media/set/?set=a.329529957126486.76751.131261753619975&type=3

  4. Case Study:  Charity Concert for CFCF • Client: CFCF ( Caring For Children Foundation 福幼基金會) • Objective: To promote the concert event on 7/28 • Promotion Strategy: Concert Ticket Giveaways;Over 30celebrity endorsement clips on Facebook, Weibo and Youku.

  5. Case Study: Batman: Dark Knightfall • Client: Hot Toys.Ltd (Collector’s Figures Producer) • Objective: To globally promote the company brand and new product launch on social media • Content Strategy: Produced two stop-motion animation video featuring the products

  6. Case Study: Batman: Dark Knightfall • Result: • The clip has hit 1,000,000 views on social media within 12 days. • The clip has successfully increased virality and increased brand awareness within a short period of time, and help identified target customers for Hot Toys.

  7. Case Study: Jun Kung x Brian@24 Herbs Interview • Reached over 185,000 views on YouTube within a week • Reached 36,166 people on Facebook within 2 days

  8. Celebrity Networking • Having wide networking with industry pros and public figures, we can target influential spokesperson to promote events in a more effective way. *Only a portion of our celebrity network is displayed

  9. Social marketing: Promoting through social media

  10. Why Go Social “Facts about social media in Greater China” Source: McKinsey Quarterly, comScore, Nielsen, Pewinternet, CNIC

  11. Influencers = your keys to succeed in social media • Influencers = Channels to greatly amplify your messages • Identify influencers through data analytics Your existing “influencer” Your message Influencers we may identify

  12. Locate the right influencer Influencer or KOL (Key Opinion Leader) may be… • Celebrity • Professional • Blogger • Grass root How to determine a fan’s influential power? • Activities • Quality & Loyalty of fans • Coverage • Creditability

  13. Messages to spread on weibo

  14. Weibo as a promotion channel Product Selling

  15. Weibo as a promotion channel Company/Offline events

  16. Weibo as a promotion channel Real-time reporting corporate events / press conference

  17. Case Study #1Chanel

  18. Case Studies - Chanel Fans actively talking about Brad Pitt & the TVC # of Re-tweet: 31,080 # of Comments: 3795

  19. Case Studies - Chanel • In Chanel’s weibo account, the re-tweet and comment count reaches peak on Oct 15; • The TVC also brings new fans to Chanel’s weibo as well.

  20. Case Studies - Chanel The re-tweet pattern:

  21. Case Study #2HTC

  22. Case Studies - HTC # of Re-tweet: 4199 # of Comments: 837

  23. Do you know him?

  24. His area of Influence – music related matters

  25. Case Studies - HTC Most of retweets from this influencer and more comments than origin! # of Re-tweet: 4199 # of Comments: 837# of Retweet: 3655 # of Comments: 3069

  26. What we can do

  27. Thank you

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