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It might seem like common sense to many of us that if a potential customer is stood<br>in front of two shop-fronts u2013 one of which is attractive, well-lit and showcases<br>interesting and relevant products, while the latter is plain, poorly-lit and seems to<br>have little to offer u2013 the customer will almost certainly gravitate towards the former<br>rather than the latter.
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How To Put Together Landing Pages That’ll Get Results From Your Target Customers It might seem like common sense to many of us that if a potential customer is stood in front of two shop-fronts – one of which is attractive, well-lit and showcases interesting and relevant products, while the latter is plain, poorly-lit and seems to have little to offer – the customer will almost certainly gravitate towards the former rather than the latter. However, it’s worth asking yourself whether you have properly embraced this philosophy when it comes to your website’s landing pages. These pages exist to attract and convert visitors, after all, so you could be missing out on a lot of revenue if you fail to work long and hard on your landing pages with your chosen Web Design Company. Here are a few steps that you can take with your site’s landing pages to ensure your potential customers respond to them precisely how you wish them to respond. Do your landing pages have the right written copy? The words on your landing pages will certainly make a big difference to their effectiveness. Above all else, the visitor needs to be quickly left with a strong impression that the product or service you are showcasing to them will be genuinely beneficial to their lives. Remember that it’s not just the body copy, but also the likes of the headline and subheadings that will need to grab readers’ attention. Along the way, you may also draw upon such devices as bullet points and checklists to communicate the advantages to the customer of purchasing your product or service, in a manner that is compelling and easy to understand.
Streamline and simplify your forms Landing pages can be an excellent means of generating leads – for example, by inviting visitors to register their email address with you to receive updates of relevance to their needs. However, you could seriously reduce the number of happy customers that you get if you put up unnecessary obstacles to them doing what you want them to do. With one recent survey having found that forms tend to consist of about five fields on average, it’s really important that you work alongside your chosen Website SEO Marketing to remove any unnecessary elements from your contact forms. Incorporate clear calls to action (CTAs) The very fact that landing pages tend to be parts of a site that people ‘land on’ from a Google search – rather than being navigated to from other pages of the site – means that to some extent, your landing pages will need to introduce your company to the visitor. However, the main purpose of a landing page is to prompt actions from the customer and ultimately, sales. That’s why a clear call to action – or CTA – that instructs the visitor to take the action you desire them to take is so vital. Work with us to make dream landing pages possible There’s much more that the PENNInk Productions team could tell you about the art of crafting impactful landing pages, from the importance of minimising loading times to the role that ‘social proof’ can play in convincing the visitor that your brand is a credible one. Why not have a conversation with us about the direction that you desire for your firm’s online presence this year? We can be your go-to Web Design Company; simply call 020 8144 7931 to find out more.
