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Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream. Background Information. Contents. ENTER. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream. Background Information. Contents. Reader’s Digest Fortune 500 University of Texas The Houston Post Thanksgiving Michael Dell.

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  1. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream Background Information Contents ENTER

  2. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream Background Information Contents • Reader’s Digest • Fortune 500 • University of Texas • The Houston Post • Thanksgiving • Michael Dell

  3. Reader’s Digest Lesson 3 - Michael Dell’sTwo-Billion-Dollar Dream • Reader’s Digest • Large Print Edition: America's most popular magazine, with over 50 million readers. Each issue is packed with easy-to-read articles that help everyone lead better and more healthy lives. The richness and diversity of the Reader's Digest magazine is one of America's last great values in large easy-to-read print. • 12 Issues Published Monthly • Cover Price: $39.00 • Related Categories: Entertainment & TV News Enrichment To be continued on the next page.

  4. Reader’s Digest Lesson 3 - Michael Dell’sTwo-Billion-Dollar Dream • Reader’s Digest • The magazine was the brainchild of William Wallace (1889—1981) and his wife, Lila Wallace (1887—1984). They had long held that much American journalism was too verbose and that too many interesting stories escaped public attention because they appeared in small, specialized magazines. They believed there might be a market for a digest-sized magazine that both reprinted and condensed articles originally published elsewhere. After failing to interest any publisher, the couple decided to put out the magazine themselves and printed 5,000 copies from their Greenwich Village apartment. To be continued on the next page.

  5. Lesson 3 - Michael Dell’sTwo-Billion-Dollar Dream Reader’s Digest • The first issue of Reader's Digest appeared in February 1922. In 1929 the magazine, which had been sold exclusively by mail, first appeared on newsstands, and its circulation reached 62,000. • During the 1940s and 1950s the company expanded circulation to Latin America and Europe and launched the Reader's Digest Condensed Books division. To be continued on the next page.

  6. Lesson 3 - Michael Dell’sTwo-Billion-Dollar Dream Reader’s Digest • The magazine began to include advertisement only in 1955 and never accepted ads for tobacco products; alcoholic beverage advertising was permitted in 1979. • The magazine underwent a stylistic makeover in 1998, adding more photographs and artwork and moving the table of contents off its traditional place on the front page. • In 2002 the magazine had 12 million subscribers and the Reader's DigestAssociation had revenues of $2,400 million. There are approximately 1,000 workers at the global headquarters in Chappaqua. The end of Reader’s Digest.

  7. Lesson 3 - Michael Dell’sTwo-Billion-Dollar Dream Fortune 500 • Fortune Magazine is published biweekly and may also publish occasional extra issues. More Pictures • The 500 richest people in the world listed by Fortune Magazine on annual basis. The complete list includes detailed company and industry information, top performers and CEOs, and also views company profiles and up-to-the-minute stock performance. • Dell’s name appeared on the list for the first time in 1992, thus becoming the youngest CEO of a company ever to earn a ranking on the Fortune 500. To be continued on the next page.

  8. Lesson 3 - Michael Dell’sTwo-Billion-Dollar Dream Fortune 500 • BMW （德） • Logo of UPS （美）包裹联合服务公司 • IBM (International Business Machinery) （美）国际商用机器公司 • Motto: "You invent, you build, you sell." • What IBM will do is that you go out and you listen, you solve, you craft. It's different. The end of Fortune 500.

  9. University of Texas Lesson 3 - Michael Dell’sTwo-Billion-Dollar Dream University of Texas （美）得克萨斯州州立大学 • The University of Texas in Austin is a major research university with more than 48,000 students, 2,700 faculty and 17,000 staff members. • From teaching and research to public service, the university’s activities support its core purpose: To transform lives for the benefit of society through the core values of learning, discovery, freedom, leadership, individual opportunity and responsibility. The end of University of Texas.

  10. The Houston Post Lesson 3 - Michael Dell’sTwo-Billion-Dollar Dream The Houston Post （美）休斯顿邮报 • The Houston Post was established on February 19, 1880, by Gail Borden Johnson. Later because of financial troubles, the paper was sold and finally the publication ceased in 1884. • In 1885, the Houston Morning Chronicle and the Houston Evening Journal combined, established the present Houston Post. The use of the typesetters made the Post a modern pioneer. To be continued on the next page.

  11. Lesson 3 - Michael Dell’sTwo-Billion-Dollar Dream The Houston Post • Largely on the advertising revenue, the company operated both the radio station and television station KPRC. In the 1970s the paper again became a pioneer with its use of computer-set type. • In the 1990s the paper was sold to the Media News Group. The Houston Post continued to grow in prestige and circulation. The end of The Houston Post.

  12. Lesson 3 - Michael Dell’sTwo-Billion-Dollar Dream Thanksgiving Thanksgiving To be continued on the next page.

  13. Lesson 3 - Michael Dell’sTwo-Billion-Dollar Dream Thanksgiving • On the fourth Thursday of November every year, Americans celebrate Thanksgiving Day. The day is a national holiday which is observed as time to give thanks to God for the blessings. • Legend had it that Pilgrims, fleeing religious persecution and for the national identity, set sail for the New World on a ship called the Mayflower in Sept. 1620. • In November, they arrived at Plymouth Harbor, Massachusetts State in the northeast America. The winter was so devastating to them that only half survived. To be continued on the next page.

  14. Thanksgiving Day Lesson 3 - Michael Dell’sTwo-Billion-Dollar Dream Thanksgiving • Next year, in Oct. 1621, with the help of local Indians, they had the first harvest of corn, fruits and vegetables, enough to put away for winter. So they invited Indian friends to join in a large feast to share in the bounties of land. To be continued on the next page.

  15. Lesson 3 - Michael Dell’sTwo-Billion-Dollar Dream Thanksgiving • But it was believed that the real beginning of the present Thanksgiving Day originated from their 3rd year when they again suffered little crop because of a hot and dry summer. Governor ordered a day of fasting and prayer, and it was soon thereafter that the rain came. To celebrate the blessing—November 29th of that year was proclaimed a day of thanksgiving for giving thanks to God for surviving the winter, and successful harvests. To be continued on the next page.

  16. Lesson 3 - Michael Dell’sTwo-Billion-Dollar Dream Thanksgiving • In 1863 President Abraham Lincoln issued a Thanksgiving Day proclamation, designating the fourth Thursday of each November as the national day of thanksgiving. • It is the custom to have a great feast at home for Thanksgiving holiday. • Traditional foods include cranberries, sweet potatoes, Indian bread pudding. Among them, roast turkey and pumpkin pie are the special dishes. Some people may attend religious services to mark the day. The end of Thanksgiving.

  17. Michael Dell’s Resume Lesson 3 - Michael Dell’sTwo-Billion-Dollar Dream Michael Dell To be continued on the next page.

  18. Lesson 3 - Michael Dell’sTwo-Billion-Dollar Dream Michael Dell To be continued on the next page.

  19. Lesson 3 - Michael Dell’sTwo-Billion-Dollar Dream Michael Dell To be continued on the next page.

  20. Background about Michael Dell Lesson 3 - Michael Dell’sTwo-Billion-Dollar Dream Michael Dell • Michael Dell started selling computers from dorm room 15 years ago, later he dropped out to found a company in 1984 with $1,000 and an unprecedented idea— to build relationships directly with customers. He built an empire, and created fantastic legend: as the founder and CEO of Dell Computers, a big-time supporter of George Bush and the American military, he is one of the largest personal computer distributors in the country. To be continued on the next page.

  21. Background about Michael Dell Lesson 3 - Michael Dell’sTwo-Billion-Dollar Dream • Michael Dell • Dell is a premier provider of computing products and services to customers from consumers to the world's largest corporations, including many of the companies on the Fortune 500. With the addition of Dell to this list in 1992, Mr. Dell became the youngest CEO of a company ever to earn a ranking on the Fortune 500. To be continued on the next page.

  22. Background about Michael Dell Lesson 3 - Michael Dell’sTwo-Billion-Dollar Dream • Michael Dell • His story of the rise of the company and the strategies he has refined apply to all businesses. • the attitude to keep Dell the world's biggest seller of PCs.: The end of Michael Dell.

  23. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream Part Two Background Information This is the end of Part Two. Please click HOME to visit other parts.

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