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Enhancing Consumer Demand Through Empowered Healthcare Choices

Patient-centered healthcare demands that consumers are equipped with essential information to make informed decisions and ask pertinent questions. Initiatives by organizations like the Niagara Coalition and Leapfrog Group emphasize the necessity of public reporting and standardized measures to help consumers compare healthcare quality effectively. Challenges include varying dimensions of quality and inconsistent data display methods. By standardizing measures and improving data clarity, consumers can drive improvements in healthcare, guided by their choices and the negotiation power of purchasers.

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Enhancing Consumer Demand Through Empowered Healthcare Choices

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  1. Debra Ness President

  2. Reasons for Consumer Demand • Patient-centered healthcare requires: • Information to make informed decisions • Information to ask informed questions • Consumer-directed health plans require more consumer information

  3. Ongoing Public Reporting Activities • Niagara Coalition • Leapfrog Group • Bridges to Excellence • Massachusetts Health Quality Partners • Wisconsin Health Care Collaborative • Care Focused Purchasing • Human Resource Policy Associates • State Initiatives in CA (HealthScope), TX, IL, MD, FL, etc.

  4. Challenges Facing Consumers: • Many dimensions of quality • Many different ways the information is displayed • Many different ways that similar information is measured

  5. Helping Consumers Compare Quality • Standardized, validated measures • Standardized, consumer friendly data displays • Comprehensive measurement of all dimensions of care

  6. Using Public Reporting to Improve Quality • Report must be widely disseminated • Data display must be clear • Consumers play a key role

  7. Three Drivers of Healthcare System Improvement • Purchasers/Payers through contracts they negotiate • Consumers through information guiding informed choice • Providers wanting to improve quality

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