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Insights into the Canadian Writing Category: Market Performance and Strategic Recommendations

Discover the latest insights into the Writing category within the Canadian commercial market. Learn about the dollar value, growth trends, and performance compared to other office product categories. We answer critical questions regarding major sub-categories, market leaders, and brand performance. Find out which items and promotions are driving growth or declines, and understand where to focus your efforts for maximum impact. Leverage this data to make informed business decisions and enhance your strategic partnerships.

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Insights into the Canadian Writing Category: Market Performance and Strategic Recommendations

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Presentation Transcript

  1. Industry Data A Manufacturer Perspective

  2. Questions we can answer now… • What is the dollar value of the Writing category in the Canadian Commercial Market? • Is the Writing category growing/declining in the latest quarter? Year to date? • How is the Writing category performing relative to other Office Products categories?

  3. Questions we can answer with the new data… • What size are the major sub-categories within Writing? • What sub-categories are driving growth/declines? • Who is the market leader in the category/sub-category? • What Brands are gaining/losing share? • What items are driving growth/declines? • What promotions are driving growth? • What should we focus on? What should we do more often? • What should we eliminate? Cost savings?

  4. Example of Writing Market Overview Category Market Manufacturer Market Share & Market Share Point Change

  5. Example of Item Ranking Report Each item in the sub-category ranked on $ volume Dollar/Unit/Average Price/Share (80/20) *not actual ranking – items and numbers used for illustrative purposes only

  6. Example of Promotion Analysis Understanding what Brand promotions are driving growth for the CATEGORY. Category up +10% Category down -2% Sharpie Promotion Competitor B Promotion *not actual numbers – used for illustrative purposes only

  7. New Information to make better business decisions… • Strategic partnerships with key customers. • Category and Sub-Category importance. • Dollar and Unit POS Sales trends. • Pricing Trends. • Brand Share and Performance. • Promotion Analysis

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