1 / 7

Consumer Health What is a consumer?

Consumer Health What is a consumer?. Anyone who uses a product or a service. What are the five main factors that influence consumers’ choices?. Price of product/service Family/friends Quality of product/service Convenience Advertising. Why do companies advertise?.

locke
Télécharger la présentation

Consumer Health What is a consumer?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Consumer HealthWhat is a consumer? Anyone who uses a product or a service.

  2. What are the five main factors that influence consumers’ choices? • Price of product/service • Family/friends • Quality of product/service • Convenience • Advertising

  3. Why do companies advertise? • To attract consumers to buy their product so they can make money

  4. What are parity products? • Products that are equivalent or similar to each other. • Companies must rely on advertising to distinguish their product from the rest of the products on the market.

  5. MARKETING TO TEENSWhy do advertisers want to target teens? • Many have high disposable incomes • Companies need to build brand loyalty

  6. Where do you see advertising? magazinescommercialsbillboardsinternetsporting eventsclothing

  7. ADVERTISING: AGREE OR DISAGREE? • I can ignore most advertising. • Songs from commercials stick into my head. • I have made a conscious effort to look like someone specific I have seen in an ad. • Some ads make people feel bad about themselves.

More Related