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Chapter 5 Rooms Division Operations

Chapter 5 Rooms Division Operations

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Chapter 5 Rooms Division Operations

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  1. Chapter 5Rooms Division Operations

  2. After Reading and Studying This Chapter, You Should Be Able to: • Outline the duties and responsibilities of key executives and department heads • Draw an organizational chart of the rooms division of a hotel and identify the executive committee members • Describe the main functions of the rooms division department

  3. After Reading and Studying This Chapter, You Should Be Able to (cont.): • Describe property management systems and discuss yield management • Calculate occupancy percentages, average daily rates, and actual percentage of potential rooms revenue • Outline the importance of the reservations and guest services functions • List the complexities and challenges of the concierge, housekeeping, and security/loss prevention departments

  4. Functions of a Hotel • Lodging accommodations • Revenue centers • Cost centers • Serve and enrich society • Profit for the owners

  5. Role of a General Manager • Chief Operating Officer (COO) • Ensuring highest level of associate and guest service • Overseeing and coordinating operations • Increasing profitability

  6. Qualities of Successful Hospitality Leaders • Leadership • Attention to detail • Follow-through • People skills • Patience • Ability to delegate effectively

  7. Executive Committee • General manager • Director of human resources • Director of food and beverage • Director of rooms division • Director of marketing and sales • Director of engineering • Director of accounting

  8. Figure 5-1Executive Committee Chart

  9. Rooms Division • Front office • Reservations • Housekeeping • Concierge • Guest services • Security • Communications

  10. Figure 5-2Rooms Division Organizational Chart

  11. Front Office Manager(FOM) • Enhance guest services • Ensure the desired percentage of each market segment is achieved • Make and exceed budget forecasts

  12. Basic Functions of theFront Office • Review previous night’s occupancy/ADR • Review arrivals/departures/VIP rooms • Staffing adjustments/scheduling • Look over market mix • Meet with lead GSAs • Sell rooms • Maintain balanced guest accounts • Offer services such as faxes, mail, messages, etc.

  13. Figure 5-3The Guest Cycle

  14. Night Auditor • Posts charges • Closes the books on a daily basis • Balances guest accounts • Completes daily report

  15. Night Audit Process in Simple Terms • Add yesterday’s closing balance of accounts owed by guests • Less payments received today against accounts • Plus all charges made today to guests’ account • Equals day’s closing balance of accounts owed by guest

  16. Hotel Occupancy Statistics • Occupancy statistics: • Percentage of Occupancy = Rooms Occupied Total Rooms Available

  17. Hotel Occupancy Statistics (cont.) • Occupancy statistics (cont.): • Double/Multiple Occupancy Percentage = Total # of Guests – # of Rooms Occupied # of Double-Occupied Rooms

  18. Hotel Revenue Statistics • Revenue statistics: • Average Daily Room Rate (ADR) = Total Rooms Revenue Total Number of Rooms Sold

  19. Property Management Systems (PMS) • Computer-based applications: • Reservations management • Rooms management • Guest account management • General management

  20. Revenue Management • Increases room revenue by using demand-forecasting technique • Based on the economics of supply and demand • Pricing is based on: • Trends of demand • Type of room to be occupied • Rev Par = Room Revenue Number of Rooms Available

  21. Reservations • Internet • First area of guest contact • A sales position • Telephone skills • Central Reservations System (CRS)

  22. Reservation Definitions • Confirmed reservation • Guaranteed reservation • Advance deposit/advance payment • No show • 6 PM release

  23. Communications or PBX • Public Branch Exchange • Profit center • Includes many types of communication: • Faxes • Messages • Pagers and radios • Emergency center

  24. Guest Services Uniformed Service • Bell captain or guest services manager • Door attendants: • Hotel’s unofficial greeters • Bell persons: • Escort guests to their rooms • Transport luggage

  25. Concierge • Part of guest/uniformed services • Elevate properties’ marketable value • Typically in a luxury hotel • Unique requests • Knowledge of city • Ability to speak several languages preferred

  26. Housekeeping • Largest department in terms of people • Executive housekeeper • Cleanliness is the key to success

  27. Duties of the Executive Housekeeper • Leadership of people, equipment, and supplies • Cleanliness and servicing the guest rooms and public areas • Operating the department according to financial guidelines • Keeping records

  28. Other Duties of Housekeeping • Turndown service • Hotel laundry • Laundry and dry cleaning for guests • General hotel cleaning • Linen room

  29. In-House Laundry • Advantages: • 24-hour anytime laundry service for guests • Smaller par-stock of linen • Full control over quality of laundered linen

  30. Contract Laundry Service • Advantages: • No maintenance costs for equipment • No labor costs for training/staffing • Lower overhead costs of energy/water • Fixed projected expense

  31. Security and Loss Prevention • Providing guest safety and loss prevention: • Security officers • Equipment • Keys • Safety procedures • Identification procedures • ADA compliance

  32. Trends • Diversity of workforce • Increase in use of technology • Continued quest for increases in productivity • Increasing use of revenue management to increase profit by effective pricing of room inventory • Greening of hotels and guest rooms

  33. Trends (cont.) • Security • Diversity of the guest • Compliance with the ADA • Hotel companies are trying to persuade guests to book rooms via the company website instead of an Internet broker • Hotels are upgrading in-room technology